Hey 👋 I’m Mel Host @themelrobbinspodcast Author , sold book of 2025 Co-founder
Followers
12.4M
Following
225
Total Posts
Engagement Rate
1.14%
Avg Likes
138,677
Avg Comments
Mel Robbins is a verified Business brand on Instagram based in United States, tracked in the InstME index with 12.4M followers. To date Mel Robbins has posted 9,248 times, currently less than one post a week. Engagement runs at 1.14%, or about 138,677 likes and 2,414 comments per post.
The Business account Melrobbins has posted 9,248 times on Instagram and drawn 12.4M followers.
Among 575 Business accounts with over 1M followers in the InstME index, Melrobbins's 1.14% engagement rate comes in above the median of 1.08%.
The comment-to-like ratio works out to one comment per 57 likes, pointing to a healthy amount of conversation.
Lately Melrobbins has been publishing less than one post per week.
The account follows just 225 others against 12.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$49,000–$92,000
Based on 12.4M followers and a 1.14% engagement rate, a single sponsored post by Melrobbins is worth an estimated $49,000–$92,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Melrobbins | Cohort median |
|---|---|---|
| Engagement rate | 1.14% | 1.08% |
| Average likes | 138,677 | 29,775 |
| Average comments | 2,414 | 402 |
| Posts per week | 0.33 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Melrobbins | Cohort median |
|---|---|---|
| Engagement rate | 1.14% | 0.74% |
| Average likes | 138,677 | 16,820 |
| Average comments | 2,414 | 335 |
| Posts per week | 0.33 | 0.47 |
Median values from 101 Business accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Mel Robbins is a verified business brand based in United States on Instagram, with 12.4M followers.
Mel Robbins posts on Instagram as @melrobbins.
Mel Robbins has 12,352,216 followers on Instagram (12.4M) as of Apr 23, 2026.
Mel Robbins's engagement rate is 1.14%, calculated from average likes and comments per post relative to followers. That is above the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Mel Robbins average 138,677 likes and 2,414 comments.
Mel Robbins posts less than once a week on average.
Mel Robbins is registered as a business account on Instagram and is verified.
Mel Robbins is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 9,248 posts.
Mel Robbins's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
9,248
2,414
Posts / Week
0.33
Growth Score
22.8 / 100
Follower Ratio
54898.7×
Engagement
1.14%
Yes. Mel Robbins carries the blue verified badge on Instagram.
A sponsored post from Mel Robbins is estimated at $49,000 to $92,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
