Founder & President of @turningpointusa Subscribe to The Charlie Kirk Show 🇺🇸
Followers
13.8M
Following
2.7K
Total Posts
Engagement Rate
2.28%
Avg Likes
298,236
Avg Comments
Charlie Kirk is a verified Business brand based in United States, with 13.8M followers on Instagram. To date Charlie Kirk has posted 4,080 times, currently less than one post a week. Typical posts draw 298,236 likes and 16,344 comments, putting engagement at 2.28%.
On Instagram, Charliekirk1776 runs a Business account that has published 4,080 posts and gathered 13.8M followers.
Charliekirk1776 has an engagement rate of 2.28%, which is above the median of 1.08% for Business accounts with over 1M followers, based on 575 accounts in the InstME index.
The like-to-comment split is roughly 18 to one, indicating an unusually discussion-heavy audience.
Charliekirk1776 keeps a posting cadence of less than one post per week.
Charliekirk1776 follows only 2,686 accounts while being followed by 13.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$110,000–$200,000
Based on 13.8M followers and a 2.28% engagement rate, a single sponsored post by Charliekirk1776 is worth an estimated $110,000–$200,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Charliekirk1776 | Cohort median |
|---|---|---|
| Engagement rate | 2.28% | 1.08% |
| Average likes | 298,236 | 29,775 |
| Average comments | 16,344 | 402 |
| Posts per week | 0.16 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Charliekirk1776 | Cohort median |
|---|---|---|
| Engagement rate | 2.28% | 0.74% |
| Average likes | 298,236 | 16,820 |
| Average comments | 16,344 | 335 |
| Posts per week | 0.16 | 0.47 |
Median values from 101 Business accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Charlie Kirk is a verified business brand based in United States on Instagram, with 13.8M followers.
Charlie Kirk posts on Instagram as @charliekirk1776.
Charlie Kirk has 13,818,052 followers on Instagram (13.8M) as of Apr 23, 2026.
Charlie Kirk's engagement rate is 2.28%, calculated from average likes and comments per post relative to followers. That is above the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Charlie Kirk average 298,236 likes and 16,344 comments.
Charlie Kirk posts less than once a week on average.
Charlie Kirk is registered as a business account on Instagram and is verified.
Charlie Kirk is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 4,080 posts.
Charlie Kirk's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,080
16,344
Posts / Week
0.16
Growth Score
45.6 / 100
Follower Ratio
5144.5×
Engagement
0.1%
Yes. Charlie Kirk carries the blue verified badge on Instagram.
A sponsored post from Charlie Kirk is estimated at $110,000 to $200,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
