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Followers
64.5K
Following
3.2K
Total Posts
Engagement Rate
0.23%
Avg Likes
3
Avg Comments
Hilma is a verified Beauty brand, with 64.5K followers on Instagram. The account posts mainly around beauty and art topics. The account has published 2,116 posts, currently around 6 posts a week. Typical posts draw 3 likes and 144 comments, putting engagement at 0.23%.
Hilma_co operates a Beauty account on Instagram, pairing 64.5K followers with 2,116 posts.
Hilma_co records a 0.23% engagement rate, below the median of 0.57% for the 5,414 Beauty accounts with 10K–100K followers tracked in the InstME index.
In recent weeks Hilma_co has kept to about 6 posts per week.
Estimated sponsored-post value
$230–$420
Based on 64.5K followers and a 0.23% engagement rate, a single sponsored post by Hilma_co is worth an estimated $230–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
| Metric | Hilma_co | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.57% |
| Average likes | 3 | 134 |
| Average comments | 144 | 12 |
| Posts per week | 5.94 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Hilma is a verified beauty brand on Instagram, with 64.5K followers.
Hilma posts on Instagram as @hilma_co.
Hilma has 64,530 followers on Instagram (64.5K) as of Jul 15, 2026.
Hilma's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Hilma average 3 likes and 144 comments.
Hilma posts about 6 times per week on average.
Hilma is registered as a business account on Instagram and is verified.
Hilma is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 2,116 posts.
Yes. Hilma carries the blue verified badge on Instagram.
A sponsored post from Hilma is estimated at $230 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,116
144
Posts / Week
5.94
Growth Score
4.6 / 100
Follower Ratio
20.5×
Engagement
0.13%
