beauty as wellness. rooted in ritual. powered by science. by @gwynethpaltrow @goop @ultabeauty @nordstrom @amazon + more.
goop Beauty is a Beauty brand. The account has built 12.9K followers on Instagram. The account posts mainly around beauty and health topics. The account has published 67 posts, currently less than one post a week. Engagement runs at 0.5%, or about 3 likes and 61 comments per post.
Counting 12.9K followers and 67 posts, Goopbeauty sits in the InstME index as a Beauty account.
Compared with 5,414 other Beauty accounts with 10K–100K followers in the InstME index, Goopbeauty's 0.5% engagement rate is below the median of 0.57%.
Goopbeauty's output runs to less than one post per week.
With 12.9K followers but only 64 accounts followed back, Goopbeauty shows the ratio of a well-established account.
Estimated sponsored-post value
$45–$84
Based on 12.9K followers and a 0.5% engagement rate, a single sponsored post by Goopbeauty is worth an estimated $45–$84. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Goopbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 0.57% |
| Average likes | 3 | 134 |
| Average comments | 61 | 12 |
| Posts per week | 0.58 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 24, 2026
goop Beauty is a beauty brand on Instagram, with 12.9K followers.
goop Beauty posts on Instagram as @goopbeauty.
goop Beauty has 12,930 followers on Instagram (12.9K) as of Aug 24, 2026.
goop Beauty's engagement rate is 0.5%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by goop Beauty average 3 likes and 61 comments.
goop Beauty posts less than once a week on average.
goop Beauty is registered as a business account on Instagram.
goop Beauty is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 67 posts.
A sponsored post from goop Beauty is estimated at $45 to $84. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
67
Avg Comments
61
Engagement
2.82%
