We take beauty personally. Tag us in your pics and use Shop our feed:
Followers
188.2K
Following
355
Total Posts
Engagement Rate
0.07%
Avg Likes
123
Avg Comments
Bluemercury is a verified Beauty brand. The account has built 188.2K followers on Instagram. Bluemercury has shared 716 posts to date, currently around 2 posts a week. Engagement runs at 0.07%, or about 123 likes and 4 comments per post.
Bluemercury is a Beauty account whose 716 posts have grown a following of 188.2K on Instagram.
Compared with 1,553 other Beauty accounts with 100K–1M followers in the InstME index, Bluemercury's 0.07% engagement rate is in the bottom quarter (median: 0.47%).
Roughly one in 28 likes comes with a comment, a healthy amount of conversation.
Bluemercury's output runs to about one post per week.
With 188.2K followers but only 355 accounts followed back, Bluemercury shows the ratio of a well-established account.
Estimated sponsored-post value
$660–$1,200
Based on 188.2K followers and a 0.07% engagement rate, a single sponsored post by Bluemercury is worth an estimated $660–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Bluemercury | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.47% |
| Average likes | 123 | 1,059 |
| Average comments | 4 | 46 |
| Posts per week | 1.92 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Bluemercury is a verified beauty brand on Instagram, with 188.2K followers.
Bluemercury has 188,182 followers on Instagram (188.2K) as of Apr 23, 2026.
Bluemercury's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Bluemercury average 123 likes and 4 comments.
Bluemercury posts about 2 times per week on average.
Bluemercury is registered as a business account on Instagram and is verified.
Bluemercury is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 716 posts.
Yes. Bluemercury carries the blue verified badge on Instagram.
A sponsored post from Bluemercury is estimated at $660 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
716
4
Posts / Week
1.92
Growth Score
1.4 / 100
Follower Ratio
530.1×
Engagement
9.92%
