Gwyneth Paltrow is a verified business account on Instagram based in United States, tracked in the InstME index with 9.2M followers. Gwyneth Paltrow has shared 1,031 posts to date, currently around 2 posts a week. Engagement runs at 0.6%, or about 53,140 likes and 1,850 comments per post.
Gwynethpaltrow is a business account on Instagram with 9.2M followers and 1,031 published posts.
Gwynethpaltrow's average post pulls 53,140 likes and 1,850 comments, roughly one interaction per 167 followers.
Comments arrive at about one per 29 likes, a sign of a healthy amount of conversation.
Recent posting activity averages about 2 posts per week.
With 9.2M followers but only 81 accounts followed back, Gwynethpaltrow shows the ratio of a well-established account.
Estimated sponsored-post value
$32,000–$60,000
Based on 9.2M followers and a 0.6% engagement rate, a single sponsored post by Gwynethpaltrow is worth an estimated $32,000–$60,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Gwynethpaltrow | Cohort median |
|---|---|---|
| Engagement rate | 0.6% | 1.02% |
| Average likes | 53,140 | 25,711 |
| Average comments | 1,850 | 376 |
| Posts per week | 2.01 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Gwynethpaltrow | Cohort median |
|---|---|---|
| Engagement rate | 0.6% | 0.81% |
| Average likes | 53,140 | 19,158 |
| Average comments | 1,850 | 344 |
| Posts per week | 2.01 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 2, 2026
Gwyneth Paltrow is a verified Instagram brand based in United States on Instagram, with 9.2M followers.
Gwyneth Paltrow posts on Instagram as @gwynethpaltrow.
Gwyneth Paltrow has 9,168,445 followers on Instagram (9.2M) as of Sep 2, 2026.
Gwyneth Paltrow's engagement rate is 0.6%, calculated from average likes and comments per post relative to followers.
Posts by Gwyneth Paltrow average 53,140 likes and 1,850 comments.
Gwyneth Paltrow posts about 2 times per week on average.
Gwyneth Paltrow is registered as a business account on Instagram and is verified.
Gwyneth Paltrow's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Gwyneth Paltrow carries the blue verified badge on Instagram.
Total Posts
1,031
Avg Comments
1,850
Engagement
3.32%
A sponsored post from Gwyneth Paltrow is estimated at $32,000 to $60,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
