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Goop is a verified Fashion brand on Instagram based in United States, tracked in the InstME index with 1.9M followers. The account posts mainly around fashion and beauty topics. The account has published 11,595 posts, currently around 5 posts a week. Posts average 213 likes and 44 comments, an engagement rate of 0.01%.
Goop has built an audience of 1.9M followers on Instagram over 11,595 posts as a Fashion account.
Among 424 Fashion accounts with over 1M followers in the InstME index, Goop's 0.01% engagement rate comes in in the bottom quarter (median: 0.52%).
Followers weigh in with a comment about every 5 likes, an unusually discussion-heavy audience.
Posting frequency for Goop sits at about 5 posts per week.
The account follows just 24 others against 1.9M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,500–$12,000
Based on 1.9M followers and a 0.01% engagement rate, a single sponsored post by Goop is worth an estimated $6,500–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Beauty
| Metric | Goop | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.52% |
| Average likes | 213 | 9,959 |
| Average comments | 44 | 187 |
| Posts per week | 5.03 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Goop | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.73% |
| Average likes | 213 | 15,489 |
| Average comments | 44 | 270 |
| Posts per week | 5.03 | 4.17 |
Median values from 71 Fashion accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 5, 2026
Goop is a verified fashion brand based in United States on Instagram, with 1.9M followers.
Goop has 1,868,087 followers on Instagram (1.9M) as of Sep 5, 2026.
Goop's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Goop average 213 likes and 44 comments.
Goop posts about 5 times per week on average.
Goop is registered as a business account on Instagram and is verified.
Goop is categorized as a fashion and beauty account in the InstME index, based on the profile's bio and Instagram category across 11,595 posts.
Goop's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Goop carries the blue verified badge on Instagram.
Total Posts
11,595
Avg Comments
44
Engagement
0.88%
A sponsored post from Goop is estimated at $6,500 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
