Shop what’s new and trending at Macy’s.
Followers
2.7M
Following
56
Total Posts
Engagement Rate
0.15%
Avg Likes
3,267
Avg Comments
Macy's runs a verified business account account based in United States with 2.7M followers on Instagram. To date Macy's has posted 3,204 times, currently around 9 posts a week. Posts average 3,267 likes and 858 comments, an engagement rate of 0.15%.
Macys has built an audience of 2.7M followers on Instagram over 3,204 posts as a business account.
On average, Macys's posts earn 3,267 likes and 858 comments, about one interaction per 652 followers.
The comment-to-like ratio works out to one comment per 4 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 9 posts per week, more than one per day.
The account follows just 56 others against 2.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$9,400–$17,000
Based on 2.7M followers and a 0.15% engagement rate, a single sponsored post by Macys is worth an estimated $9,400–$17,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Macys | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.02% |
| Average likes | 3,267 | 25,711 |
| Average comments | 858 | 376 |
| Posts per week | 8.67 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Macys | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.81% |
| Average likes | 3,267 | 19,158 |
| Average comments | 858 | 344 |
| Posts per week | 8.67 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Macy's is a verified Instagram brand based in United States on Instagram, with 2.7M followers.
Macy's posts on Instagram as @macys.
Macy's has 2,688,750 followers on Instagram (2.7M) as of Jul 15, 2026.
Macy's's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers.
Posts by Macy's average 3,267 likes and 858 comments.
Macy's posts about 9 times per week on average.
Macy's is registered as a business account on Instagram and is verified.
Macy's's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Macy's carries the blue verified badge on Instagram.
A sponsored post from Macy's is estimated at $9,400 to $17,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,204
858
Posts / Week
8.67
Growth Score
3 / 100
Follower Ratio
48013.4×
Engagement
0.28%
