The New York Times’s glam account.
Outreach This Creator For FreeFollowers
3.1M
Following
218
Total Posts
Engagement Rate
0.17%
Avg Likes
5,056
Avg Comments
On Instagram, New York Times Fashion & Style is a verified Fashion brand based in United States with an audience of 3.1M. The account has published 12,960 posts, currently around 7 posts a week. Posts average 5,056 likes and 53 comments, an engagement rate of 0.17%.
With 3.1M followers across 12,960 posts, Nytstyle is one of the Fashion accounts tracked in the InstME index.
Nytstyle records a 0.17% engagement rate, below the median of 0.52% for the 424 Fashion accounts with over 1M followers tracked in the InstME index.
At one comment per 95 likes, the ratio points to an audience that mostly engages through likes.
Nytstyle keeps a posting cadence of about 7 posts per week, more than one per day.
Nytstyle keeps its following list short (218) relative to 3.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$11,000–$20,000
Based on 3.1M followers and a 0.17% engagement rate, a single sponsored post by Nytstyle is worth an estimated $11,000–$20,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Nytstyle | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.52% |
| Average likes | 5,056 | 9,959 |
| Average comments | 53 | 187 |
| Posts per week | 7.03 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nytstyle | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.73% |
| Average likes | 5,056 | 15,489 |
| Average comments | 53 | 270 |
| Posts per week | 7.03 | 4.17 |
Median values from 71 Fashion accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
New York Times Fashion & Style is a verified fashion brand based in United States on Instagram, with 3.1M followers.
New York Times Fashion & Style posts on Instagram as @nytstyle.
New York Times Fashion & Style has 3,076,453 followers on Instagram (3.1M) as of Apr 9, 2026.
New York Times Fashion & Style's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is below the median of 0.52% for Fashion accounts with over 1M followers in the InstME index.
Posts by New York Times Fashion & Style average 5,056 likes and 53 comments.
New York Times Fashion & Style posts about 7 times per week on average.
New York Times Fashion & Style is registered as a business account on Instagram and is verified.
New York Times Fashion & Style is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 12,960 posts.
12,960
53
Posts / Week
7.03
Growth Score
3.4 / 100
Follower Ratio
14112.2×
Engagement
8.17%
New York Times Fashion & Style's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. New York Times Fashion & Style carries the blue verified badge on Instagram.
A sponsored post from New York Times Fashion & Style is estimated at $11,000 to $20,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
