Barrier Boosting Skincare🧪 🇺🇸@target @ultabeauty 🇬🇧 🌍 EU+ME+AUSNZ
Followers
694.3K
Following
131
Total Posts
Engagement Rate
0.18%
Avg Likes
1,105
Avg Comments
Reaching 694.3K followers on Instagram, Byoma is a verified Beauty brand based in United States. Its posts sit across beauty and automotive. The account has published 1,241 posts, currently around 5 posts a week. Engagement runs at 0.18%, or about 1,105 likes and 122 comments per post.
Byoma operates a Beauty account on Instagram, pairing 694.3K followers with 1,241 posts.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, Byoma's 0.18% engagement rate lands below the median of 0.47%.
At one comment per 9 likes, the ratio points to an unusually discussion-heavy audience.
Byoma currently publishes about 5 posts per week.
Byoma keeps its following list short (131) relative to 694.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,400–$4,500
Based on 694.3K followers and a 0.18% engagement rate, a single sponsored post by Byoma is worth an estimated $2,400–$4,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Byoma | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.47% |
| Average likes | 1,105 | 1,059 |
| Average comments | 122 | 46 |
| Posts per week | 5.23 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Byoma | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.44% |
| Average likes | 1,105 | 978 |
| Average comments | 122 | 55 |
| Posts per week | 5.23 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Byoma is a verified beauty brand based in United States on Instagram, with 694.3K followers.
Byoma has 694,327 followers on Instagram (694.3K) as of Jul 15, 2026.
Byoma's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Byoma average 1,105 likes and 122 comments.
Byoma posts about 5 times per week on average.
Byoma is registered as a business account on Instagram and is verified.
Byoma is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 1,241 posts.
Byoma's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Byoma carries the blue verified badge on Instagram.
1,241
122
Posts / Week
5.23
Growth Score
3.6 / 100
Follower Ratio
5300.2×
Engagement
0.47%
A sponsored post from Byoma is estimated at $2,400 to $4,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
