Unlocking a love of beauty in all ages, all faces. Join the Cult. ✨
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1.6M
Following
2.6K
Total Posts
Engagement Rate
0.02%
Avg Likes
324
Avg Comments
Cult Beauty is a verified Beauty brand, with 1.6M followers on Instagram. To date Cult Beauty has posted 11,058 times, currently around 6 posts a week. Engagement runs at 0.02%, or about 324 likes and 7 comments per post.
Cultbeauty shows up in the InstME index as a Beauty account, 1.6M followers, 11,058 posts.
For Beauty accounts with over 1M followers, Cultbeauty's 0.02% engagement rate is in the bottom quarter (median: 0.32%), a read from 361 accounts in the InstME index.
The like-to-comment split is roughly 46 to one, indicating a healthy amount of conversation.
Cultbeauty keeps a posting cadence of about 6 posts per week.
Cultbeauty follows only 2,591 accounts while being followed by 1.6M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,700–$10,000
Based on 1.6M followers and a 0.02% engagement rate, a single sponsored post by Cultbeauty is worth an estimated $5,700–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Cultbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.32% |
| Average likes | 324 | 6,917 |
| Average comments | 7 | 196 |
| Posts per week | 6.02 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Cult Beauty is a verified beauty brand on Instagram, with 1.6M followers.
Cult Beauty posts on Instagram as @cultbeauty.
Cult Beauty has 1,614,767 followers on Instagram (1.6M) as of Jul 15, 2026.
Cult Beauty's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Cult Beauty average 324 likes and 7 comments.
Cult Beauty posts about 6 times per week on average.
Cult Beauty is registered as a business account on Instagram and is verified.
Cult Beauty is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 11,058 posts.
Yes. Cult Beauty carries the blue verified badge on Instagram.
11,058
7
Posts / Week
6.02
Growth Score
0.4 / 100
Follower Ratio
623.2×
Engagement
0.01%
A sponsored post from Cult Beauty is estimated at $5,700 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
