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m.bobbibrowncosmetics.com/product/35665/131586/pre-sale/vitamin-enriched-face-base-moisturizer-primerFollowers
4.2M
Following
542
Total Posts
Engagement Rate
0.01%
Avg Likes
361
Avg Comments
Bobbibrown is a Beauty account on Instagram with 4.2M followers and 5,148 published posts.
Bobbibrown has an engagement rate of 0.01%, which is in the bottom quarter (median: 0.44%) for Beauty accounts with over 1M followers, based on 183 accounts in the InstME index.
Followers leave about one comment for every 30 likes — a healthy amount of conversation.
Bobbibrown currently publishes about 7 posts per week — more than one per day.
The account follows just 542 others against 4.2M followers — a ratio typical of established creators and brands.
| Metric | Bobbibrown | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.44% |
| Average likes | 361 | 10,836 |
| Average comments | 12 | 288 |
| Posts per week | 7 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Bobbibrown has 4,152,027 followers on Instagram (4.2M) as of Jul 15, 2026.
Bobbibrown's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.44%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Bobbibrown average 361 likes and 12 comments.
Bobbibrown posts about 7 times per week on average.
Bobbibrown is registered as a business account on Instagram and is verified.
5,148
12
Avg Views
0
Posts / Week
7
Growth Score
0.2 / 100
Engagement
2.1%
