Born in the Studio. Built for Life. Makeup made @smashboxstudios 📸 No. 1 #CrueltyFree face primer🐰
smashboxcosmetics.comFollowers
4.1M
Following
674
Total Posts
Engagement Rate
0.01%
Avg Likes
315
Avg Comments
Smashboxcosmetics is a Beauty account on Instagram with 4.1M followers and 5,092 published posts.
Compared with 183 other Beauty accounts with over 1M followers in the InstME index, Smashboxcosmetics's 0.01% engagement rate is in the bottom quarter (median: 0.44%).
The comment-to-like ratio works out to one comment per 13 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
The account follows just 674 others against 4.1M followers — a ratio typical of established creators and brands.
| Metric | Smashboxcosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.44% |
| Average likes | 315 | 10,836 |
| Average comments | 25 | 288 |
| Posts per week | 0.23 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Smashboxcosmetics has 4,126,165 followers on Instagram (4.1M) as of Jul 15, 2026.
Smashboxcosmetics's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.44%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Smashboxcosmetics average 315 likes and 25 comments.
Smashboxcosmetics posts less than once a week on average.
Smashboxcosmetics is registered as a business account on Instagram and is verified.
5,092
25
Avg Views
0
Posts / Week
0.23
Growth Score
0.2 / 100
6.8M
Engagement
13.98%
