Developed with Dermatologists #1 dermatologist recommended skincare brand
Followers
1.6M
Following
551
Total Posts
Engagement Rate
0.19%
Avg Likes
2,817
Avg Comments
Cerave is a verified Beauty brand based in United States, with 1.6M followers on Instagram. To date Cerave has posted 1,944 times, currently less than one post a week. Engagement runs at 0.19%, or about 2,817 likes and 177 comments per post.
On Instagram, Cerave runs a Beauty account that has published 1,944 posts and gathered 1.6M followers.
Cerave has an engagement rate of 0.19%, which is below the median of 0.32% for Beauty accounts with over 1M followers, based on 361 accounts in the InstME index.
The audience comments once per 16 likes on average, an unusually discussion-heavy audience.
Cerave's recent cadence works out to less than one post per week.
Cerave follows only 551 accounts while being followed by 1.6M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,500–$10,000
Based on 1.6M followers and a 0.19% engagement rate, a single sponsored post by Cerave is worth an estimated $5,500–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Cerave | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.32% |
| Average likes | 2,817 | 6,917 |
| Average comments | 177 | 196 |
| Posts per week | 0.26 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Cerave | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.29% |
| Average likes | 2,817 | 5,545 |
| Average comments | 177 | 221 |
| Posts per week | 0.26 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 25, 2026
Cerave is a verified beauty brand based in United States on Instagram, with 1.6M followers.
Cerave has 1,561,940 followers on Instagram (1.6M) as of Aug 25, 2026.
Cerave's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Cerave average 2,817 likes and 177 comments.
Cerave posts less than once a week on average.
Cerave is registered as a business account on Instagram and is verified.
Cerave is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,944 posts.
Cerave's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Cerave carries the blue verified badge on Instagram.
1,944
177
Posts / Week
0.26
Growth Score
3.8 / 100
Last Post
Today
Engagement
0.38%
A sponsored post from Cerave is estimated at $5,500 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
