The home of BBC Sport on Instagram. Football = Cricket =
Followers
3.8M
Following
803
Total Posts
Engagement Rate
0.3%
Avg Likes
11,352
Avg Comments
BBC SPORT is a verified Home & DIY brand on Instagram, tracked in the InstME index with 3.8M followers. Content spans home & diy and sports. The account has published 44,754 posts, currently around 84 posts a week. Typical posts draw 11,352 likes and 187 comments, putting engagement at 0.3%.
Bbcsport is a Home & DIY account whose 44,754 posts have grown a following of 3.8M on Instagram.
Compared with 110 other Home & DIY accounts with over 1M followers in the InstME index, Bbcsport's 0.3% engagement rate is below the median of 0.38%.
Comments arrive at about one per 61 likes, a sign of an audience that mostly engages through likes.
Bbcsport's output runs to about 84 posts per week, more than one per day.
With 3.8M followers but only 803 accounts followed back, Bbcsport shows the ratio of a well-established account.
Estimated sponsored-post value
$13,000–$25,000
Based on 3.8M followers and a 0.3% engagement rate, a single sponsored post by Bbcsport is worth an estimated $13,000–$25,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Sports
| Metric | Bbcsport | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.38% |
| Average likes | 11,352 | 13,700 |
| Average comments | 187 | 139 |
| Posts per week | 84 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
BBC SPORT is a verified home & diy brand on Instagram, with 3.8M followers.
BBC SPORT posts on Instagram as @bbcsport.
BBC SPORT has 3,832,965 followers on Instagram (3.8M) as of Jul 15, 2026.
BBC SPORT's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers. That is below the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by BBC SPORT average 11,352 likes and 187 comments.
BBC SPORT posts about 84 times per week on average.
BBC SPORT is registered as a business account on Instagram and is verified.
BBC SPORT is categorized as a home & diy and sports account in the InstME index, based on the profile's bio and Instagram category across 44,754 posts.
Yes. BBC SPORT carries the blue verified badge on Instagram.
44,754
187
Posts / Week
84
Growth Score
6 / 100
Follower Ratio
4773.3×
Engagement
0.03%
A sponsored post from BBC SPORT is estimated at $13,000 to $25,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
