M
Brand
inspiration for life and home founded by @chipgaines and @joannagaines @visitmagnolia | @magnoliatable | @magnolianetwork | @magnoliarealty
magnolia.com/collections/new-productsAudience
Browse top profilesFollowers
5.8M
Following
409
Total Posts
Engagement & Performance
Engagement Rate
0.14%
Avg Likes
7,930
Avg Comments
What the numbers say about Magnolia
Magnolia has built an audience of 5.8M followers on Instagram over 4,896 posts as a Tech account.
Magnolia has an engagement rate of 0.14%, which is in the bottom quarter (median: 1.01%) for Tech accounts with over 1M followers, based on 458 accounts in the InstME index.
Followers leave about one comment for every 71 likes — an audience that mostly engages through likes.
Magnolia currently publishes about 7 posts per week.
The account follows just 409 others against 5.8M followers — a ratio typical of established creators and brands.
Magnolia vs similar accounts
| Metric | Magnolia | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.01% |
| Average likes | 7,930 | 20,515 |
| Average comments | 112 | 371 |
| Posts per week | 6.75 | 0.98 |
Median values from 458 Tech accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
Unlock more stats about this user
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
Upgrade to ProSimilar Profiles
Explore Similar Segments
Data last updated: Apr 27, 2026
How Magnolia's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Magnolia: (7,930 avg likes + 112 avg comments) ÷ 5,792,989 followers × 100 ≈ 0.14%.
Frequently asked questions about Magnolia
How many followers does Magnolia have?
Magnolia has 5,792,989 followers on Instagram (5.8M) as of Apr 27, 2026.
What is Magnolia's engagement rate?
Magnolia's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.01%) for Tech accounts with over 1M followers in the InstME index.
How many likes does Magnolia average per post?
Posts by Magnolia average 7,930 likes and 112 comments.
How often does Magnolia post on Instagram?
Magnolia posts about 7 times per week on average.
Is Magnolia a business or creator account?
Magnolia is registered as a business account on Instagram and is verified.
