inspiration for life and home founded by @chipgaines and | | |
Followers
5.8M
Following
409
Total Posts
Engagement Rate
0.14%
Avg Likes
7,930
Avg Comments
Magnolia is a verified Home & DIY brand, with 5.8M followers on Instagram. To date Magnolia has posted 4,896 times, currently around 7 posts a week. Posts average 7,930 likes and 112 comments, an engagement rate of 0.14%.
Tracked in the InstME index, Magnolia is a Home & DIY account with 5.8M followers and a back catalogue of 4,896 posts.
Against 110 Home & DIY accounts with over 1M followers in the InstME index, Magnolia's 0.14% engagement rate lands below the median of 0.38%.
The audience comments once per 71 likes on average, an audience that mostly engages through likes.
Magnolia keeps a posting cadence of about 7 posts per week.
Magnolia keeps its following list short (409) relative to 5.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$20,000–$38,000
Based on 5.8M followers and a 0.14% engagement rate, a single sponsored post by Magnolia is worth an estimated $20,000–$38,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Magnolia | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.38% |
| Average likes | 7,930 | 13,700 |
| Average comments | 112 | 139 |
| Posts per week | 6.75 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Magnolia is a verified home & diy brand on Instagram, with 5.8M followers.
Magnolia has 5,792,989 followers on Instagram (5.8M) as of Apr 27, 2026.
Magnolia's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is below the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Magnolia average 7,930 likes and 112 comments.
Magnolia posts about 7 times per week on average.
Magnolia is registered as a business account on Instagram and is verified.
Magnolia is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,896 posts.
Yes. Magnolia carries the blue verified badge on Instagram.
A sponsored post from Magnolia is estimated at $20,000 to $38,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,896
112
Posts / Week
6.75
Growth Score
2.8 / 100
Follower Ratio
14163.8×
Engagement
15.82%
