inspiration for life and home founded by @chipgaines and | | |
Magnolia is a verified Home & DIY brand, with 5.8M followers on Instagram. To date Magnolia has posted 4,896 times, currently around 7 posts a week. Posts average 7,930 likes and 112 comments, an engagement rate of 0.14%.
Tracked in the InstME index, Magnolia is a Home & DIY account with 5.8M followers and a back catalogue of 4,896 posts.
Against 110 Home & DIY accounts with over 1M followers in the InstME index, Magnolia's 0.14% engagement rate lands below the median of 0.38%.
The audience comments once per 71 likes on average, an audience that mostly engages through likes.
Magnolia keeps a posting cadence of about 7 posts per week.
Quality checks give Magnolia 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Magnolia keeps its following list short (409) relative to 5.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$20,000–$38,000
Based on 5.8M followers and a 0.14% engagement rate, a single sponsored post by Magnolia is worth an estimated $20,000–$38,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Magnolia | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.38% |
| Average likes | 7,930 | 13,700 |
| Average comments | 112 | 139 |
| Posts per week | 6.75 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Magnolia is a verified home & diy brand on Instagram, with 5.8M followers.
Magnolia has 5,792,989 followers on Instagram (5.8M) as of Apr 27, 2026.
Magnolia's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is below the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Magnolia average 7,930 likes and 112 comments.
Magnolia posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 0% of Magnolia's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Magnolia is registered as a business account on Instagram and is verified.
Magnolia is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,896 posts.
Yes. Magnolia carries the blue verified badge on Instagram.
Total Posts
4,896
Avg Comments
112
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
15.82%
A sponsored post from Magnolia is estimated at $20,000 to $38,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
