OG homebody, shopkeeper at heart @magnolia
Followers
13.9M
Following
1.2K
Total Posts
Engagement Rate
0.3%
Avg Likes
41,136
Avg Comments
Reaching 13.9M followers on Instagram, Joanna Gaines is a verified Instagram creator. The account has published 3,342 posts, currently around 4 posts a week. Engagement runs at 0.3%, or about 41,136 likes and 385 comments per post.
On Instagram, Joannagaines runs a creator account that has published 3,342 posts and gathered 13.9M followers.
Joannagaines's posts draw around 41,136 likes and 385 comments each, close to one interaction for every 334 followers.
For roughly every 107 likes there is one comment, an audience that mostly engages through likes.
Over recent weeks, Joannagaines has published about 4 posts per week.
InstME estimates 0% of Joannagaines's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Joannagaines follows only 1,185 accounts while being followed by 13.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$49,000–$90,000
Based on 13.9M followers and a 0.3% engagement rate, a single sponsored post by Joannagaines is worth an estimated $49,000–$90,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Joannagaines | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 1.02% |
| Average likes | 41,136 | 25,711 |
| Average comments | 385 | 376 |
| Posts per week | 4.43 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Joanna Gaines is a verified Instagram creator on Instagram, with 13.9M followers.
Joanna Gaines posts on Instagram as @joannagaines.
Joanna Gaines has 13,878,697 followers on Instagram (13.9M) as of Apr 23, 2026.
Joanna Gaines's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers.
Posts by Joanna Gaines average 41,136 likes and 385 comments.
Joanna Gaines posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Joanna Gaines's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Joanna Gaines is registered as a creator account on Instagram and is verified.
Yes. Joanna Gaines carries the blue verified badge on Instagram.
3,342
385
Posts / Week
4.43
Growth Score
6 / 100
Audience Score
100 / 100
Engagement
2.15%
A sponsored post from Joanna Gaines is estimated at $49,000 to $90,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
