The Official home of Aston Martin on Instagram. — Share your #AstonMartinLive moments.
Reaching 12.4M followers on Instagram, Aston Martin is a verified Home & DIY brand. To date Aston Martin has posted 1,429 times, currently less than one post a week. Posts average 20,178 likes and 77 comments, an engagement rate of 0.16%.
Tracked in the InstME index, Astonmartin is a Home & DIY account with 12.4M followers and a back catalogue of 1,429 posts.
Against 110 Home & DIY accounts with over 1M followers in the InstME index, Astonmartin's 0.16% engagement rate lands below the median of 0.38%.
The like-to-comment split is roughly 261 to one, indicating an audience that mostly engages through likes.
Astonmartin's recent cadence works out to less than one post per week.
InstME's checks rate Astonmartin's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Astonmartin keeps its following list short (244) relative to 12.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$43,000–$81,000
Based on 12.4M followers and a 0.16% engagement rate, a single sponsored post by Astonmartin is worth an estimated $43,000–$81,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Astonmartin | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.38% |
| Average likes | 20,178 | 13,700 |
| Average comments | 77 | 139 |
| Posts per week | 0.79 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Aston Martin is a verified home & diy brand on Instagram, with 12.4M followers.
Aston Martin posts on Instagram as @astonmartin.
Aston Martin has 12,395,013 followers on Instagram (12.4M) as of Jul 15, 2026.
Aston Martin's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is below the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Aston Martin average 20,178 likes and 77 comments.
Aston Martin posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Aston Martin's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Aston Martin is registered as a business account on Instagram and is verified.
Aston Martin is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,429 posts.
Total Posts
1,429
Avg Comments
77
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.03%
Yes. Aston Martin carries the blue verified badge on Instagram.
A sponsored post from Aston Martin is estimated at $43,000 to $81,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
