Elevating the everyday. marthastewart.com Link in bio👇🏼
Outreach This Creator For FreeMartha Stewart runs a verified business account account with 5.9M followers on Instagram. To date Martha Stewart has posted 13,611 times, currently around 22 posts a week. Posts average 3,880 likes and 39 comments, an engagement rate of 0.07%.
Marthastewart is a business account whose 13,611 posts have grown a following of 5.9M on Instagram.
Marthastewart averages 3,880 likes and 39 comments per post, roughly one interaction for every 1,514 of its followers.
One comment lands for every 98 likes, which reads as an audience that mostly engages through likes.
Marthastewart maintains a rhythm of about 22 posts per week, more than one per day.
Marthastewart's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 5.9M followers but only 515 accounts followed back, Marthastewart shows the ratio of a well-established account.
Estimated sponsored-post value
$21,000–$39,000
Based on 5.9M followers and a 0.07% engagement rate, a single sponsored post by Marthastewart is worth an estimated $21,000–$39,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Marthastewart | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.02% |
| Average likes | 3,880 | 25,711 |
| Average comments | 39 | 376 |
| Posts per week | 22.21 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Martha Stewart is a verified Instagram brand on Instagram, with 5.9M followers.
Martha Stewart posts on Instagram as @marthastewart.
Martha Stewart has 5,933,229 followers on Instagram (5.9M) as of Apr 23, 2026.
Martha Stewart's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Martha Stewart average 3,880 likes and 39 comments.
Martha Stewart posts about 22 times per week on average.
InstME's audience-quality analysis estimates about 10% of Martha Stewart's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Martha Stewart is registered as a business account on Instagram and is verified.
Yes. Martha Stewart carries the blue verified badge on Instagram.
Total Posts
13,611
Avg Comments
39
Engagement
7.15%
A sponsored post from Martha Stewart is estimated at $21,000 to $39,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.