The home of football at @BBCSport. ⚽️
Followers
801.1K
Following
571
Total Posts
Engagement Rate
0.42%
Avg Likes
3,305
Avg Comments
Reaching 801.1K followers on Instagram, Match of the Day is a verified Home & DIY brand. Content spans home & diy and sports. The account has published 36,562 posts, currently around 84 posts a week. Engagement runs at 0.42%, or about 3,305 likes and 78 comments per post.
Bbcfootball shows up in the InstME index as a Home & DIY account, 801.1K followers, 36,562 posts.
For Home & DIY accounts with 100K–1M followers, Bbcfootball's 0.42% engagement rate is below the median of 0.63%, a read from 436 accounts in the InstME index.
The like-to-comment split is roughly 43 to one, indicating a healthy amount of conversation.
Bbcfootball's recent cadence works out to about 84 posts per week, more than one per day.
Bbcfootball follows only 571 accounts while being followed by 801.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,800–$5,200
Based on 801.1K followers and a 0.42% engagement rate, a single sponsored post by Bbcfootball is worth an estimated $2,800–$5,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Sports
| Metric | Bbcfootball | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 0.63% |
| Average likes | 3,305 | 1,415 |
| Average comments | 78 | 30 |
| Posts per week | 84 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Match of the Day is a verified home & diy brand on Instagram, with 801.1K followers.
Match of the Day posts on Instagram as @bbcfootball.
Match of the Day has 801,136 followers on Instagram (801.1K) as of Apr 24, 2026.
Match of the Day's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Match of the Day average 3,305 likes and 78 comments.
Match of the Day posts about 84 times per week on average.
Match of the Day is registered as a business account on Instagram and is verified.
Match of the Day is categorized as a home & diy and sports account in the InstME index, based on the profile's bio and Instagram category across 36,562 posts.
Yes. Match of the Day carries the blue verified badge on Instagram.
36,562
78
Posts / Week
84
Growth Score
8.4 / 100
Follower Ratio
1403.0×
Engagement
0%
A sponsored post from Match of the Day is estimated at $2,800 to $5,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
