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Followers
2.1M
Following
387
Total Posts
Engagement Rate
3.44%
Avg Likes
73,193
Avg Comments
Hoest is a verified Home & DIY brand on Instagram, tracked in the InstME index with 2.1M followers. The account has published 12,625 posts, currently less than one post a week. Engagement runs at 3.44%, or about 73,193 likes and 535 comments per post.
Hoest is a Home & DIY account whose 12,625 posts have grown a following of 2.1M on Instagram.
Benchmarked against 110 Home & DIY accounts with over 1M followers, Hoest posts a 3.44% engagement rate that is in the top quarter (median: 0.38%).
One comment lands for every 137 likes, which reads as an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
With 2.1M followers but only 387 accounts followed back, Hoest shows the ratio of a well-established account.
Estimated sponsored-post value
$26,000–$48,000
Based on 2.1M followers and a 3.44% engagement rate, a single sponsored post by Hoest is worth an estimated $26,000–$48,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Hoest | Cohort median |
|---|---|---|
| Engagement rate | 3.44% | 0.38% |
| Average likes | 73,193 | 13,700 |
| Average comments | 535 | 139 |
| Posts per week | 0.2 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Hoest is a verified home & diy brand on Instagram, with 2.1M followers.
Hoest has 2,143,789 followers on Instagram (2.1M) as of Apr 27, 2026.
Hoest's engagement rate is 3.44%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Hoest average 73,193 likes and 535 comments.
Hoest posts less than once a week on average.
Hoest is registered as a business account on Instagram and is verified.
Hoest is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 12,625 posts.
Yes. Hoest carries the blue verified badge on Instagram.
A sponsored post from Hoest is estimated at $26,000 to $48,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
12,625
535
Posts / Week
0.2
Growth Score
68.8 / 100
Follower Ratio
5539.5×
Engagement
1.25%
