Home of the Super Bowl IV, LIV, LVII, and LVIII Champion Kansas City Chiefs 🏆
Outreach This Creator For FreeFollowers
4.3M
Following
436
Total Posts
Engagement Rate
0.38%
Avg Likes
16,457
Avg Comments
On Instagram, Kansas City Chiefs is a verified Home & DIY brand with an audience of 4.3M. The account has published 14,119 posts, currently around 10 posts a week. Typical posts draw 16,457 likes and 98 comments, putting engagement at 0.38%.
Chiefs's Instagram presence spans 14,119 posts and 4.3M followers, profiling it as a Home & DIY account.
For Home & DIY accounts with over 1M followers, Chiefs's 0.38% engagement rate is in line with the median of 0.38%, a read from 110 accounts in the InstME index.
Followers leave about one comment for every 168 likes, an audience that mostly engages through likes.
Over recent weeks, Chiefs has published about 10 posts per week, more than one per day.
Chiefs follows only 436 accounts while being followed by 4.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$15,000–$28,000
Based on 4.3M followers and a 0.38% engagement rate, a single sponsored post by Chiefs is worth an estimated $15,000–$28,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Chiefs | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 0.38% |
| Average likes | 16,457 | 13,700 |
| Average comments | 98 | 139 |
| Posts per week | 9.98 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Kansas City Chiefs is a verified home & diy brand on Instagram, with 4.3M followers.
Kansas City Chiefs posts on Instagram as @chiefs.
Kansas City Chiefs has 4,331,593 followers on Instagram (4.3M) as of Jul 9, 2026.
Kansas City Chiefs's engagement rate is 0.38%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Kansas City Chiefs average 16,457 likes and 98 comments.
Kansas City Chiefs posts about 10 times per week on average.
Kansas City Chiefs is registered as a business account on Instagram and is verified.
Kansas City Chiefs is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 14,119 posts.
14,119
98
Posts / Week
9.98
Growth Score
7.6 / 100
Follower Ratio
9934.8×
Engagement
0.12%
Yes. Kansas City Chiefs carries the blue verified badge on Instagram.
A sponsored post from Kansas City Chiefs is estimated at $15,000 to $28,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
