Welcome HOME! 🤍 Follow for interior inspiration, the latest collabs and more.
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6.2M
Following
227
Total Posts
Engagement Rate
0.03%
Avg Likes
1,949
Avg Comments
Reaching 6.2M followers on Instagram, H&M HOME is a verified Home & DIY brand. The account has published 3,524 posts, currently around 3 posts a week. Engagement runs at 0.03%, or about 1,949 likes and 11 comments per post.
On Instagram, Hmhome runs a Home & DIY account that has published 3,524 posts and gathered 6.2M followers.
Hmhome has an engagement rate of 0.03%, which is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers, based on 110 accounts in the InstME index.
The like-to-comment split is roughly 179 to one, indicating an audience that mostly engages through likes.
Hmhome keeps a posting cadence of about 3 posts per week.
Hmhome follows only 227 accounts while being followed by 6.2M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$22,000–$40,000
Based on 6.2M followers and a 0.03% engagement rate, a single sponsored post by Hmhome is worth an estimated $22,000–$40,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Hmhome | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.38% |
| Average likes | 1,949 | 13,700 |
| Average comments | 11 | 139 |
| Posts per week | 3.11 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
H&M HOME is a verified home & diy brand on Instagram, with 6.2M followers.
H&M HOME posts on Instagram as @hmhome.
H&M HOME has 6,221,355 followers on Instagram (6.2M) as of Jul 10, 2026.
H&M HOME's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by H&M HOME average 1,949 likes and 11 comments.
H&M HOME posts about 3 times per week on average.
H&M HOME is registered as a business account on Instagram and is verified.
H&M HOME is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,524 posts.
Yes. H&M HOME carries the blue verified badge on Instagram.
3,524
11
Posts / Week
3.11
Growth Score
0.6 / 100
Follower Ratio
27406.9×
Engagement
15.82%
A sponsored post from H&M HOME is estimated at $22,000 to $40,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
