@
BrandHealth/beauty
Your bold beauty obsession.
www.yslbeauty.com/Audience
Browse top profilesFollowers
12.8M
Following
39
Total Posts
Engagement & Performance
Engagement Rate
0.15%
Avg Likes
18,824
Avg Comments
What the numbers say about @yslbeauty
@yslbeauty has built an audience of 12.8M followers on Instagram over 301 posts as a Beauty account.
@yslbeauty has an engagement rate of 0.15%, which is below the median of 0.44% for Beauty accounts with over 1M followers, based on 183 accounts in the InstME index.
Followers leave about one comment for every 45 likes — a healthy amount of conversation.
Video posts from @yslbeauty average 35.6K views.
@yslbeauty currently publishes about 7 posts per week.
The account follows just 39 others against 12.8M followers — a ratio typical of established creators and brands.
@yslbeauty vs similar accounts
| Metric | @yslbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.44% |
| Average likes | 18,824 | 10,836 |
| Average comments | 418 | 288 |
| Posts per week | 6.93 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 10, 2026
How @yslbeauty's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @yslbeauty: (18,824 avg likes + 418 avg comments) ÷ 12,750,984 followers × 100 ≈ 0.15%.
Frequently asked questions about @yslbeauty
How many followers does @yslbeauty have?
@yslbeauty has 12,750,984 followers on Instagram (12.8M) as of Apr 10, 2026.
What is @yslbeauty's engagement rate?
@yslbeauty's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is below the median of 0.44% for Beauty accounts with over 1M followers in the InstME index.
How many likes does @yslbeauty average per post?
Posts by @yslbeauty average 18,824 likes and 418 comments.
How often does @yslbeauty post on Instagram?
@yslbeauty posts about 7 times per week on average.
Is @yslbeauty a business or creator account?
@yslbeauty is registered as a business account on Instagram and is verified.
