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Followers
186.3K
Following
130
Total Posts
Engagement Rate
0.39%
Avg Likes
720
Avg Comments
August is a verified Beauty brand. The account has built 186.3K followers on Instagram. Its posts sit across beauty and health. August has shared 2,062 posts to date, currently less than one post a week. Typical posts draw 720 likes and 15 comments, putting engagement at 0.39%.
The Beauty account Itsaugust has posted 2,062 times on Instagram and drawn 186.3K followers.
Itsaugust's 0.39% engagement rate is below the median of 0.47% among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
Comments arrive at about one per 48 likes, a sign of a healthy amount of conversation.
Itsaugust's output runs to less than one post per week.
The account follows just 130 others against 186.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$650–$1,200
Based on 186.3K followers and a 0.39% engagement rate, a single sponsored post by Itsaugust is worth an estimated $650–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Itsaugust | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 0.47% |
| Average likes | 720 | 1,059 |
| Average comments | 15 | 46 |
| Posts per week | 0.47 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
August is a verified beauty brand on Instagram, with 186.3K followers.
August posts on Instagram as @itsaugust.
August has 186,279 followers on Instagram (186.3K) as of Jul 9, 2026.
August's engagement rate is 0.39%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by August average 720 likes and 15 comments.
August posts less than once a week on average.
August is registered as a business account on Instagram and is verified.
August is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 2,062 posts.
Yes. August carries the blue verified badge on Instagram.
A sponsored post from August is estimated at $650 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,062
15
Posts / Week
0.47
Growth Score
7.8 / 100
Follower Ratio
1432.9×
Engagement
0.06%
