Texas’ favorite grocery store - serving the Lone Star State since 1905.
Followers
509K
Following
481
Total Posts
Engagement Rate
0.93%
Avg Likes
4,685
Avg Comments
H-E-B is a verified Shopping & retail brand based in United States. The account has built 509K followers on Instagram. The account has published 1,857 posts, currently around 4 posts a week. Posts average 4,685 likes and 59 comments, an engagement rate of 0.93%.
Heb is a Shopping & retail account on Instagram with 509K followers and 1,857 published posts.
Heb's average post pulls 4,685 likes and 59 comments, roughly one interaction per 107 followers.
Roughly one in 79 likes comes with a comment, an audience that mostly engages through likes.
Heb maintains a rhythm of about 4 posts per week.
With 509K followers but only 481 accounts followed back, Heb shows the ratio of a well-established account.
Estimated sponsored-post value
$1,800–$3,300
Based on 509K followers and a 0.93% engagement rate, a single sponsored post by Heb is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Heb | Cohort median |
|---|---|---|
| Engagement rate | 0.93% | 1.25% |
| Average likes | 4,685 | 2,985 |
| Average comments | 59 | 73 |
| Posts per week | 3.86 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Heb | Cohort median |
|---|---|---|
| Engagement rate | 0.93% | 0.86% |
| Average likes | 4,685 | 2,003 |
| Average comments | 59 | 56 |
| Posts per week | 3.86 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
H-E-B is a verified shopping & retail brand based in United States on Instagram, with 509K followers.
H-E-B posts on Instagram as @heb.
H-E-B has 509,047 followers on Instagram (509K) as of Apr 23, 2026.
H-E-B's engagement rate is 0.93%, calculated from average likes and comments per post relative to followers.
Posts by H-E-B average 4,685 likes and 59 comments.
H-E-B posts about 4 times per week on average.
H-E-B is registered as a business account on Instagram and is verified.
H-E-B is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 1,857 posts.
H-E-B's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. H-E-B carries the blue verified badge on Instagram.
1,857
59
Posts / Week
3.86
Growth Score
18.6 / 100
Follower Ratio
1058.3×
Engagement
0%
A sponsored post from H-E-B is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
