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Followers
2.1M
Following
283
Total Posts
Engagement Rate
0.11%
Avg Likes
2,347
Avg Comments
Harrods is a verified Shopping & retail brand. The account has built 2.1M followers on Instagram. Harrods has shared 9,258 posts to date, currently around 6 posts a week. Typical posts draw 2,347 likes and 28 comments, putting engagement at 0.11%.
Harrods is a Shopping & retail account whose 9,258 posts have grown a following of 2.1M on Instagram.
Each post from Harrods averages 2,347 likes and 28 comments, or about one interaction per 897 followers.
Comments arrive at about one per 83 likes, a sign of an audience that mostly engages through likes.
Harrods's output runs to about 6 posts per week.
With 2.1M followers but only 283 accounts followed back, Harrods shows the ratio of a well-established account.
Estimated sponsored-post value
$7,500–$14,000
Based on 2.1M followers and a 0.11% engagement rate, a single sponsored post by Harrods is worth an estimated $7,500–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Harrods | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.02% |
| Average likes | 2,347 | 25,711 |
| Average comments | 28 | 376 |
| Posts per week | 5.6 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Harrods is a verified shopping & retail brand on Instagram, with 2.1M followers.
Harrods has 2,131,853 followers on Instagram (2.1M) as of Apr 23, 2026.
Harrods's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by Harrods average 2,347 likes and 28 comments.
Harrods posts about 6 times per week on average.
Harrods is registered as a business account on Instagram and is verified.
Harrods is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 9,258 posts.
Yes. Harrods carries the blue verified badge on Instagram.
A sponsored post from Harrods is estimated at $7,500 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
9,258
28
Posts / Week
5.6
Growth Score
2.2 / 100
Follower Ratio
7533.0×
Engagement
0.02%
