The home of running, jumping, throwing & walking. Get the inside track on the world’s best athletes & competitions. 🔜 | May 2-3
Followers
3.1M
Following
1K
Total Posts
Engagement Rate
2.79%
Avg Likes
87,113
Avg Comments
World Athletics is a verified Home & DIY brand. The account has built 3.1M followers on Instagram. The account has published 12,819 posts, currently around 45 posts a week. Engagement runs at 2.79%, or about 87,113 likes and 610 comments per post.
As a Home & DIY account, Worldathletics reaches 3.1M followers on Instagram across 12,819 published posts.
Worldathletics's 2.79% engagement rate is in the top quarter (median: 0.38%) among Home & DIY accounts with over 1M followers, measured across 110 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 143 likes, pointing to an audience that mostly engages through likes.
Worldathletics's output runs to about 45 posts per week, more than one per day.
The account follows just 1,042 others against 3.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$31,000–$57,000
Based on 3.1M followers and a 2.79% engagement rate, a single sponsored post by Worldathletics is worth an estimated $31,000–$57,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Worldathletics | Cohort median |
|---|---|---|
| Engagement rate | 2.79% | 0.38% |
| Average likes | 87,113 | 13,700 |
| Average comments | 610 | 139 |
| Posts per week | 45.46 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
World Athletics is a verified home & diy brand on Instagram, with 3.1M followers.
World Athletics posts on Instagram as @worldathletics.
World Athletics has 3,147,485 followers on Instagram (3.1M) as of Apr 27, 2026.
World Athletics's engagement rate is 2.79%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by World Athletics average 87,113 likes and 610 comments.
World Athletics posts about 45 times per week on average.
World Athletics is registered as a business account on Instagram and is verified.
World Athletics is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 12,819 posts.
Yes. World Athletics carries the blue verified badge on Instagram.
12,819
610
Posts / Week
45.46
Growth Score
55.8 / 100
Follower Ratio
3020.6×
Engagement
0.03%
A sponsored post from World Athletics is estimated at $31,000 to $57,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
