Modern furniture & decor for real life Emma Chamberlain x West Elm is here! Explore the collection ↓
Outreach This Creator For FreeFollowers
2.7M
Following
674
Total Posts
Engagement Rate
0.24%
Avg Likes
6,546
Avg Comments
West Elm is a verified Home & DIY brand. The account has built 2.7M followers on Instagram. The account posts mainly around home & diy and travel topics. The account has published 7,730 posts, currently around 9 posts a week. Posts average 6,546 likes and 55 comments, an engagement rate of 0.24%.
Westelm has built an audience of 2.7M followers on Instagram over 7,730 posts as a Home & DIY account.
Westelm's 0.24% engagement rate is below the median of 0.38% among Home & DIY accounts with over 1M followers, measured across 110 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 120 likes, pointing to an audience that mostly engages through likes.
Westelm's videos average 35.9K views per post.
Recent posting activity averages about 9 posts per week, more than one per day.
The account follows just 674 others against 2.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$9,600–$18,000
Based on 2.7M followers and a 0.24% engagement rate, a single sponsored post by Westelm is worth an estimated $9,600–$18,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Travel
| Metric | Westelm | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.38% |
| Average likes | 6,546 | 13,700 |
| Average comments | 55 | 139 |
| Posts per week | 9.17 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 8, 2026
West Elm is a verified home & diy brand on Instagram, with 2.7M followers.
West Elm posts on Instagram as @westelm.
West Elm has 2,742,647 followers on Instagram (2.7M) as of Apr 8, 2026.
West Elm's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is below the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by West Elm average 6,546 likes and 55 comments.
West Elm posts about 9 times per week on average.
West Elm is registered as a business account on Instagram and is verified.
West Elm is categorized as a home & diy and travel account in the InstME index, based on the profile's bio and Instagram category across 7,730 posts.
Yes. West Elm carries the blue verified badge on Instagram.
7,730
55
Avg Views
35,929
Posts / Week
9.17
Growth Score
4.8 / 100
Engagement
0.03%
A sponsored post from West Elm is estimated at $9,600 to $18,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
