Joey & Ellis ✨Toronto Family, Cakes & Travel Featured: @goodmorningamerica 💌: thecakinggirl@gmail
Reaching 700.4K followers on Instagram, Joanna Lo is a verified Travel creator. Content spans travel and lifestyle. To date Joanna Lo has posted 1,191 times, currently less than one post a week. Typical posts draw 9,064 likes and 195 comments, putting engagement at 1.32%.
Tracked in the InstME index, Thecakinggirl is a Travel account with 700.4K followers and a back catalogue of 1,191 posts.
Thecakinggirl records a 1.32% engagement rate, above the median of 0.92% for the 977 Travel accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 46 likes on average, a healthy amount of conversation.
Thecakinggirl's recent cadence works out to less than one post per week.
Thecakinggirl keeps its following list short (3,888) relative to 700.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,200–$6,000
Based on 700.4K followers and a 1.32% engagement rate, a single sponsored post by Thecakinggirl is worth an estimated $3,200–$6,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Lifestyle
| Metric | Thecakinggirl | Cohort median |
|---|---|---|
| Engagement rate | 1.32% | 0.92% |
| Average likes | 9,064 | 1,974 |
| Average comments | 195 | 53 |
| Posts per week | 0.14 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 25, 2026
Joanna Lo is a verified travel creator on Instagram, with 700.4K followers.
Joanna Lo posts on Instagram as @thecakinggirl.
Joanna Lo has 700,382 followers on Instagram (700.4K) as of Sep 25, 2026.
Joanna Lo's engagement rate is 1.32%, calculated from average likes and comments per post relative to followers. That is above the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by Joanna Lo average 9,064 likes and 195 comments.
Joanna Lo posts less than once a week on average.
Joanna Lo is registered as a creator account on Instagram and is verified.
Joanna Lo is categorized as a travel and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,191 posts.
Yes. Joanna Lo carries the blue verified badge on Instagram.
Total Posts
1,191
Avg Comments
195
Engagement
0.14%
A sponsored post from Joanna Lo is estimated at $3,200 to $6,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
