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5.6M
Following
486
Total Posts
Engagement Rate
1.02%
Avg Likes
57,167
Avg Comments
Buzzfeed is a verified business account on Instagram, tracked in the InstME index with 5.6M followers. Buzzfeed has shared 50,160 posts to date, currently around 14 posts a week. Posts average 57,167 likes and 567 comments, an engagement rate of 1.02%.
Buzzfeed is a business account whose 50,160 posts have grown a following of 5.6M on Instagram.
On average, Buzzfeed's posts earn 57,167 likes and 567 comments, about one interaction per 98 followers.
One comment lands for every 101 likes, which reads as an audience that mostly engages through likes.
Posting frequency for Buzzfeed sits at about 14 posts per week, more than one per day.
With 5.6M followers but only 486 accounts followed back, Buzzfeed shows the ratio of a well-established account.
Estimated sponsored-post value
$20,000–$37,000
Based on 5.6M followers and a 1.02% engagement rate, a single sponsored post by Buzzfeed is worth an estimated $20,000–$37,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Buzzfeed | Cohort median |
|---|---|---|
| Engagement rate | 1.02% | 1.02% |
| Average likes | 57,167 | 25,711 |
| Average comments | 567 | 376 |
| Posts per week | 14.25 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Buzzfeed is a verified Instagram brand on Instagram, with 5.6M followers.
Buzzfeed has 5,647,384 followers on Instagram (5.6M) as of Apr 23, 2026.
Buzzfeed's engagement rate is 1.02%, calculated from average likes and comments per post relative to followers.
Posts by Buzzfeed average 57,167 likes and 567 comments.
Buzzfeed posts about 14 times per week on average.
Buzzfeed is registered as a business account on Instagram and is verified.
Yes. Buzzfeed carries the blue verified badge on Instagram.
A sponsored post from Buzzfeed is estimated at $20,000 to $37,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
50,160
567
Posts / Week
14.25
Growth Score
20.4 / 100
Follower Ratio
11620.1×
16M
Engagement
0.17%
