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Followers
1.8M
Following
458
Total Posts
Engagement Rate
0.65%
Avg Likes
11,861
Avg Comments
New York Times Travel is a verified Travel brand based in United States. The account has built 1.8M followers on Instagram. To date New York Times Travel has posted 4,474 times, currently around 4 posts a week. Typical posts draw 11,861 likes and 120 comments, putting engagement at 0.65%.
Counting 1.8M followers and 4,474 posts, Nytimestravel sits in the InstME index as a Travel account.
Compared with 165 other Travel accounts with over 1M followers in the InstME index, Nytimestravel's 0.65% engagement rate is below the median of 0.74%.
One comment lands for every 99 likes, which reads as an audience that mostly engages through likes.
Nytimestravel maintains a rhythm of about 4 posts per week.
With 1.8M followers but only 458 accounts followed back, Nytimestravel shows the ratio of a well-established account.
Estimated sponsored-post value
$6,400–$12,000
Based on 1.8M followers and a 0.65% engagement rate, a single sponsored post by Nytimestravel is worth an estimated $6,400–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Nytimestravel | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 0.74% |
| Average likes | 11,861 | 15,822 |
| Average comments | 120 | 167 |
| Posts per week | 4.35 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nytimestravel | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 0.9% |
| Average likes | 11,861 | 12,883 |
| Average comments | 120 | 139 |
| Posts per week | 4.35 | 1.03 |
Median values from 35 Travel accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
New York Times Travel is a verified travel brand based in United States on Instagram, with 1.8M followers.
New York Times Travel posts on Instagram as @nytimestravel.
New York Times Travel has 1,837,301 followers on Instagram (1.8M) as of Apr 27, 2026.
New York Times Travel's engagement rate is 0.65%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Travel accounts with over 1M followers in the InstME index.
Posts by New York Times Travel average 11,861 likes and 120 comments.
New York Times Travel posts about 4 times per week on average.
New York Times Travel is registered as a business account on Instagram and is verified.
New York Times Travel is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 4,474 posts.
4,474
120
Posts / Week
4.35
Growth Score
13 / 100
Follower Ratio
4011.6×
1.8M
Engagement
0.7%
New York Times Travel's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. New York Times Travel carries the blue verified badge on Instagram.
A sponsored post from New York Times Travel is estimated at $6,400 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
