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2.2M
Following
1.2K
Total Posts
Engagement Rate
0.05%
Avg Likes
1,038
Avg Comments
The Points Guy runs a verified Travel brand account based in United States with 2.2M followers on Instagram. Its posts sit across travel and art. The account has published 5,581 posts, currently around 3 posts a week. Posts average 1,038 likes and 100 comments, an engagement rate of 0.05%.
Thepointsguy is a Travel account on Instagram with 2.2M followers and 5,581 published posts.
Benchmarked against 165 Travel accounts with over 1M followers, Thepointsguy posts a 0.05% engagement rate that is in the bottom quarter (median: 0.74%).
Comments arrive at about one per 10 likes, a sign of an unusually discussion-heavy audience.
Thepointsguy's output runs to about 3 posts per week.
At 88/100 on audience quality, Thepointsguy carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
With 2.2M followers but only 1,169 accounts followed back, Thepointsguy shows the ratio of a well-established account.
Estimated sponsored-post value
$7,600–$14,000
Based on 2.2M followers and a 0.05% engagement rate, a single sponsored post by Thepointsguy is worth an estimated $7,600–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thepointsguy | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.74% |
| Average likes | 1,038 | 15,822 |
| Average comments | 100 | 167 |
| Posts per week | 2.87 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thepointsguy | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.9% |
| Average likes | 1,038 | 12,883 |
| Average comments | 100 | 139 |
| Posts per week | 2.87 | 1.03 |
Median values from 35 Travel accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Points Guy is a verified travel brand based in United States on Instagram, with 2.2M followers.
The Points Guy posts on Instagram as @thepointsguy.
The Points Guy has 2,174,107 followers on Instagram (2.2M) as of Jul 15, 2026.
The Points Guy's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Travel accounts with over 1M followers in the InstME index.
Posts by The Points Guy average 1,038 likes and 100 comments.
The Points Guy posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of The Points Guy's followers are low-quality or inactive, giving an audience-quality score of 88/100.
The Points Guy is registered as a business account on Instagram and is verified.
The Points Guy is categorized as a travel and art account in the InstME index, based on the profile's bio and Instagram category across 5,581 posts.
5,581
100
Posts / Week
2.87
Growth Score
1 / 100
Audience Score
88 / 100
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Art
2.1M
Engagement
4.9%
The Points Guy's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Points Guy carries the blue verified badge on Instagram.
A sponsored post from The Points Guy is estimated at $7,600 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
