Sarah Khan is a verified Beauty brand, with 1.7M followers on Instagram. Its posts sit across beauty and business. Sarah Khan has shared 1,243 posts to date, currently less than one post a week. Posts average 55,925 likes and 736 comments, an engagement rate of 3.31%.
Tracked in the InstME index, The_game_of_makeup is a Beauty account with 1.7M followers and a back catalogue of 1,243 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, The_game_of_makeup's 3.31% engagement rate lands in the top quarter (median: 0.32%).
The audience comments once per 76 likes on average, an audience that mostly engages through likes.
Over recent weeks, The_game_of_makeup has published less than one post per week.
The_game_of_makeup keeps its following list short (1,832) relative to 1.7M followers, as established creators and brands tend to.
Estimated sponsored-post value
$20,000–$37,000
Based on 1.7M followers and a 3.31% engagement rate, a single sponsored post by The_game_of_makeup is worth an estimated $20,000–$37,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
| Metric | The_game_of_makeup | Cohort median |
|---|---|---|
| Engagement rate | 3.31% | 0.32% |
| Average likes | 55,925 | 6,917 |
| Average comments | 736 | 196 |
| Posts per week | 0.89 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Sarah Khan is a verified beauty brand on Instagram, with 1.7M followers.
Sarah Khan posts on Instagram as @the_game_of_makeup.
Sarah Khan has 1,713,419 followers on Instagram (1.7M) as of Sep 1, 2026.
Sarah Khan's engagement rate is 3.31%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Sarah Khan average 55,925 likes and 736 comments.
Sarah Khan posts less than once a week on average.
Sarah Khan is registered as a business account on Instagram and is verified.
Sarah Khan is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 1,243 posts.
Yes. Sarah Khan carries the blue verified badge on Instagram.
Avg Comments
736
Engagement
0.68%
A sponsored post from Sarah Khan is estimated at $20,000 to $37,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
