Sarah Khan is a verified Beauty brand, with 1.7M followers on Instagram. Its posts sit across beauty and business. Sarah Khan has shared 1,243 posts to date, currently less than one post a week. Posts average 55,925 likes and 736 comments, an engagement rate of 3.31%.
Tracked in the InstME index, The_game_of_makeup is a Beauty account with 1.7M followers and a back catalogue of 1,243 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, The_game_of_makeup's 3.31% engagement rate lands in the top quarter (median: 0.32%).
The audience comments once per 76 likes on average, an audience that mostly engages through likes.
Over recent weeks, The_game_of_makeup has published less than one post per week.
The_game_of_makeup keeps its following list short (1,832) relative to 1.7M followers, as established creators and brands tend to.
Estimated sponsored-post value
$20,000–$37,000
Based on 1.7M followers and a 3.31% engagement rate, a single sponsored post by The_game_of_makeup is worth an estimated $20,000–$37,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
| Metric | The_game_of_makeup | Cohort median |
|---|---|---|
| Engagement rate | 3.31% | 0.32% |
| Average likes | 55,925 | 6,917 |
| Average comments | 736 | 196 |
| Posts per week | 0.89 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Sarah Khan is a verified beauty brand on Instagram, with 1.7M followers.
Sarah Khan posts on Instagram as @the_game_of_makeup.
Sarah Khan has 1,713,419 followers on Instagram (1.7M) as of Sep 1, 2026.
Sarah Khan's engagement rate is 3.31%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Sarah Khan average 55,925 likes and 736 comments.
Sarah Khan posts less than once a week on average.
Sarah Khan is registered as a business account on Instagram and is verified.
Sarah Khan is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 1,243 posts.
Makeup academy Lucknow Founder @shop_thegameofmakeup @thegameofmakeup.academy Call 8738974214 Professional Makeup Course Starts 14th September
Outreach This Creator For Freewww.thegameofmakeup.comTotal Posts
1,243
Avg Comments
736
Engagement
0.01%
Yes. Sarah Khan carries the blue verified badge on Instagram.
A sponsored post from Sarah Khan is estimated at $20,000 to $37,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
