Followers
4.1M
Following
674
Total Posts
Engagement Rate
0.01%
Avg Likes
315
Avg Comments
Smashbox Cosmetics is a verified Beauty brand. The account has built 4.1M followers on Instagram. Its posts sit across beauty and health. Smashbox Cosmetics has shared 5,092 posts to date, currently less than one post a week. Typical posts draw 315 likes and 25 comments, putting engagement at 0.01%.
Smashboxcosmetics is a Beauty account on Instagram with 4.1M followers and 5,092 published posts.
Compared with 361 other Beauty accounts with over 1M followers in the InstME index, Smashboxcosmetics's 0.01% engagement rate is in the bottom quarter (median: 0.32%).
Followers weigh in with a comment about every 13 likes, an unusually discussion-heavy audience.
Posting frequency for Smashboxcosmetics sits at less than one post per week.
With 4.1M followers but only 674 accounts followed back, Smashboxcosmetics shows the ratio of a well-established account.
Estimated sponsored-post value
$14,000–$27,000
Based on 4.1M followers and a 0.01% engagement rate, a single sponsored post by Smashboxcosmetics is worth an estimated $14,000–$27,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Smashboxcosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.32% |
| Average likes | 315 | 6,917 |
| Average comments | 25 | 196 |
| Posts per week | 0.23 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Smashbox Cosmetics is a verified beauty brand on Instagram, with 4.1M followers.
Smashbox Cosmetics posts on Instagram as @smashboxcosmetics.
Smashbox Cosmetics has 4,126,165 followers on Instagram (4.1M) as of Jul 15, 2026.
Smashbox Cosmetics's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Smashbox Cosmetics average 315 likes and 25 comments.
Smashbox Cosmetics posts less than once a week on average.
Smashbox Cosmetics is registered as a business account on Instagram and is verified.
Smashbox Cosmetics is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 5,092 posts.
5,092
25
Posts / Week
0.23
Growth Score
0.2 / 100
Follower Ratio
6121.9×
Engagement
0.2%
Yes. Smashbox Cosmetics carries the blue verified badge on Instagram.
A sponsored post from Smashbox Cosmetics is estimated at $14,000 to $27,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
