Followers
713.4K
Following
3.6K
Total Posts
Engagement Rate
0.08%
Avg Likes
532
Avg Comments
Schwarzkopf Professional USA is a verified Beauty brand on Instagram based in United States, tracked in the InstME index with 713.4K followers. Its posts sit across beauty and tech. To date Schwarzkopf Professional USA has posted 5,429 times, currently around 1 post a week. Engagement runs at 0.08%, or about 532 likes and 30 comments per post.
Schwarzkopfusa is a Beauty account whose 5,429 posts have grown a following of 713.4K on Instagram.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Schwarzkopfusa posts a 0.08% engagement rate that is in the bottom quarter (median: 0.47%).
Followers weigh in with a comment about every 18 likes, an unusually discussion-heavy audience.
Recent posting activity averages about one post per week.
With 713.4K followers but only 3,636 accounts followed back, Schwarzkopfusa shows the ratio of a well-established account.
Estimated sponsored-post value
$2,500–$4,600
Based on 713.4K followers and a 0.08% engagement rate, a single sponsored post by Schwarzkopfusa is worth an estimated $2,500–$4,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Schwarzkopfusa | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.47% |
| Average likes | 532 | 1,059 |
| Average comments | 30 | 46 |
| Posts per week | 1.2 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Schwarzkopfusa | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.44% |
| Average likes | 532 | 978 |
| Average comments | 30 | 55 |
| Posts per week | 1.2 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Schwarzkopf Professional USA is a verified beauty brand based in United States on Instagram, with 713.4K followers.
Schwarzkopf Professional USA posts on Instagram as @schwarzkopfusa.
Schwarzkopf Professional USA has 713,421 followers on Instagram (713.4K) as of Apr 27, 2026.
Schwarzkopf Professional USA's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Schwarzkopf Professional USA average 532 likes and 30 comments.
Schwarzkopf Professional USA posts about 1 time per week on average.
Schwarzkopf Professional USA is registered as a business account on Instagram and is verified.
Schwarzkopf Professional USA is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 5,429 posts.
5,429
30
Posts / Week
1.2
Growth Score
1.6 / 100
Follower Ratio
196.2×
Engagement
0.47%
Schwarzkopf Professional USA's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Schwarzkopf Professional USA carries the blue verified badge on Instagram.
A sponsored post from Schwarzkopf Professional USA is estimated at $2,500 to $4,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
