On Instagram, Rituals Cosmetics is a verified Beauty brand based in Netherlands with an audience of 1.6M. Its posts sit across beauty and home & diy. The account has published 3,818 posts, currently around 1 post a week. Posts average 3,820 likes and 143 comments, an engagement rate of 0.25%.
On Instagram, Ritualscosmetics runs a Beauty account that has published 3,818 posts and gathered 1.6M followers.
Ritualscosmetics has an engagement rate of 0.25%, which is below the median of 0.32% for Beauty accounts with over 1M followers, based on 361 accounts in the InstME index.
The like-to-comment split is roughly 27 to one, indicating a healthy amount of conversation.
Ritualscosmetics currently publishes about one post per week.
InstME estimates 0% of Ritualscosmetics's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Ritualscosmetics follows only 20 accounts while being followed by 1.6M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,500–$10,000
Based on 1.6M followers and a 0.25% engagement rate, a single sponsored post by Ritualscosmetics is worth an estimated $5,500–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ritualscosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.32% |
| Average likes | 3,820 | 6,917 |
| Average comments | 143 | 196 |
| Posts per week | 1.15 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 17, 2026
Rituals Cosmetics is a verified beauty brand based in Netherlands on Instagram, with 1.6M followers.
Rituals Cosmetics posts on Instagram as @ritualscosmetics.
Rituals Cosmetics has 1,574,311 followers on Instagram (1.6M) as of Sep 17, 2026.
Rituals Cosmetics's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Rituals Cosmetics average 3,820 likes and 143 comments.
Rituals Cosmetics posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Rituals Cosmetics's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Rituals Cosmetics is registered as a business account on Instagram and is verified.
Avg Comments
143
Predominantly women · mostly 18–34
Typical for Beauty creators in Netherlands, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Home & DIY
Engagement
1.19%
Rituals Cosmetics is categorized as a beauty and home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,818 posts.
Rituals Cosmetics's profile places the account in Netherlands. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Rituals Cosmetics carries the blue verified badge on Instagram.
A sponsored post from Rituals Cosmetics is estimated at $5,500 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
