#1 sulfate-free shampoo & conditioner brand in the U.S. 100% vegan. concentrated formulas. antifade complex®. zerosulfate®.
www.amazon.com/stores/Pureology/page/0F9ABC7E-0838-4CBD-9257-5E3BAA5E59E5Followers
154.6K
Following
1.6K
Total Posts
Engagement Rate
0.12%
Avg Likes
164
Avg Comments
Pureology has built an audience of 154.6K followers on Instagram over 1,918 posts as a Beauty account.
Pureology has an engagement rate of 0.12%, which is in the bottom quarter (median: 0.57%) for Beauty accounts with 100K–1M followers, based on 700 accounts in the InstME index.
Followers leave about one comment for every 11 likes — an unusually discussion-heavy audience.
Pureology currently publishes about one post per week.
| Metric | Pureology | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.57% |
| Average likes | 164 | 1,261 |
| Average comments | 14 | 53 |
| Posts per week | 1.12 | 0.93 |
Median values from 700 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 12, 2026
Pureology has 154,551 followers on Instagram (154.6K) as of Jul 12, 2026.
Pureology's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Pureology average 164 likes and 14 comments.
Pureology posts about 1 time per week on average.
Pureology is registered as a business account on Instagram and is verified.
1,918
14
Avg Views
0
Posts / Week
1.12
Growth Score
2.4 / 100
Followers
445.4K
Engagement
0.07%
