#1 sulfate-free shampoo & conditioner brand in the U.S. 100% vegan. concentrated formulas. antifade complex®. zerosulfate®.
Followers
154.6K
Following
1.6K
Total Posts
Engagement Rate
0.12%
Avg Likes
164
Avg Comments
Pureology is a verified Beauty brand, with 154.6K followers on Instagram. Content spans beauty and health. To date Pureology has posted 1,918 times, currently around 1 post a week. Engagement runs at 0.12%, or about 164 likes and 14 comments per post.
Pureology shows up in the InstME index as a Beauty account, 154.6K followers, 1,918 posts.
Pureology has an engagement rate of 0.12%, which is below the median of 0.47% for Beauty accounts with 100K–1M followers, based on 1,553 accounts in the InstME index.
The like-to-comment split is roughly 11 to one, indicating an unusually discussion-heavy audience.
Pureology's recent cadence works out to about one post per week.
Estimated sponsored-post value
$540–$1,000
Based on 154.6K followers and a 0.12% engagement rate, a single sponsored post by Pureology is worth an estimated $540–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Pureology | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.47% |
| Average likes | 164 | 1,059 |
| Average comments | 14 | 46 |
| Posts per week | 1.12 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 12, 2026
Pureology is a verified beauty brand on Instagram, with 154.6K followers.
Pureology has 154,551 followers on Instagram (154.6K) as of Jul 12, 2026.
Pureology's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Pureology average 164 likes and 14 comments.
Pureology posts about 1 time per week on average.
Pureology is registered as a business account on Instagram and is verified.
Pureology is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 1,918 posts.
Yes. Pureology carries the blue verified badge on Instagram.
A sponsored post from Pureology is estimated at $540 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,918
14
Posts / Week
1.12
Growth Score
2.4 / 100
Follower Ratio
99.7×
Engagement
1.57%
