The #1 dermatologist-recommended hair growth supplement brand. Science-backed to support hair wellness from within. 👋
Followers
454.6K
Following
2.9K
Total Posts
Engagement Rate
0.13%
Avg Likes
526
Avg Comments
Nutrafol® is a verified Beauty brand on Instagram based in United States, tracked in the InstME index with 454.6K followers. The account posts mainly around beauty and tech topics. The account has published 3,170 posts, currently less than one post a week. Posts average 526 likes and 68 comments, an engagement rate of 0.13%.
Counting 454.6K followers and 3,170 posts, Nutrafol sits in the InstME index as a Beauty account.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Nutrafol posts a 0.13% engagement rate that is below the median of 0.47%.
One comment lands for every 8 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Nutrafol sits at less than one post per week.
With 454.6K followers but only 2,928 accounts followed back, Nutrafol shows the ratio of a well-established account.
Estimated sponsored-post value
$1,600–$3,000
Based on 454.6K followers and a 0.13% engagement rate, a single sponsored post by Nutrafol is worth an estimated $1,600–$3,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Nutrafol | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.47% |
| Average likes | 526 | 1,059 |
| Average comments | 68 | 46 |
| Posts per week | 0.46 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nutrafol | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.44% |
| Average likes | 526 | 978 |
| Average comments | 68 | 55 |
| Posts per week | 0.46 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Nutrafol® is a verified beauty brand based in United States on Instagram, with 454.6K followers.
Nutrafol® posts on Instagram as @nutrafol.
Nutrafol® has 454,571 followers on Instagram (454.6K) as of Jul 9, 2026.
Nutrafol®'s engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Nutrafol® average 526 likes and 68 comments.
Nutrafol® posts less than once a week on average.
Nutrafol® is registered as a business account on Instagram and is verified.
Nutrafol® is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 3,170 posts.
Nutrafol®'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,170
68
Posts / Week
0.46
Growth Score
2.6 / 100
Follower Ratio
155.2×
Engagement
6.09%
Yes. Nutrafol® carries the blue verified badge on Instagram.
A sponsored post from Nutrafol® is estimated at $1,600 to $3,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
