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BLEACH is a verified Beauty brand on Instagram, tracked in the InstME index with 453.5K followers. The account posts mainly around beauty and tech topics. BLEACH has shared 8,631 posts to date, currently less than one post a week. Engagement runs at 10.71%, or about 48,330 likes and 240 comments per post.
Bleachlondon has built an audience of 453.5K followers on Instagram over 8,631 posts as a Beauty account.
Bleachlondon's 10.71% engagement rate is in the top quarter (median: 0.47%) among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 201 likes, pointing to an audience that mostly engages through likes.
Posting frequency for Bleachlondon sits at less than one post per week.
Bleachlondon comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,490 others against 453.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,300–$12,000
Based on 453.5K followers and a 10.71% engagement rate, a single sponsored post by Bleachlondon is worth an estimated $6,300–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bleachlondon | Cohort median |
|---|---|---|
| Engagement rate | 10.71% | 0.47% |
| Average likes | 48,330 | 1,059 |
| Average comments | 240 | 46 |
| Posts per week | 0.45 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
BLEACH is a verified beauty brand on Instagram, with 453.5K followers.
BLEACH posts on Instagram as @bleachlondon.
BLEACH has 453,459 followers on Instagram (453.5K) as of Jul 15, 2026.
BLEACH's engagement rate is 10.71%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by BLEACH average 48,330 likes and 240 comments.
BLEACH posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of BLEACH's followers are low-quality or inactive, giving an audience-quality score of 100/100.
BLEACH is registered as a business account on Instagram and is verified.
BLEACH is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 8,631 posts.
Avg Comments
240
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
Engagement
1.06%
Yes. BLEACH carries the blue verified badge on Instagram.
A sponsored post from BLEACH is estimated at $6,300 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
