🌈 KIND COLOR, CONSCIOUSLY MADE 💓 Vegan. Cruelty-Free. 🎨 Semi-Permanent Shades that Love Your Hair Back 🛒
Overtonecolor runs a verified Beauty brand account with 759.8K followers on Instagram. Overtonecolor has shared 7,833 posts to date, currently around 5 posts a week. Posts average 2,567 likes and 42 comments, an engagement rate of 0.34%.
Overtonecolor has built an audience of 759.8K followers on Instagram over 7,833 posts as a Beauty account.
Overtonecolor's 0.34% engagement rate is below the median of 0.47% among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
One comment lands for every 61 likes, which reads as an audience that mostly engages through likes.
Lately Overtonecolor has been publishing about 5 posts per week.
The account follows just 7,464 others against 759.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,700–$4,900
Based on 759.8K followers and a 0.34% engagement rate, a single sponsored post by Overtonecolor is worth an estimated $2,700–$4,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Overtonecolor | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 0.47% |
| Average likes | 2,567 | 1,059 |
| Average comments | 42 | 46 |
| Posts per week | 5.23 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 28, 2026
Overtonecolor is a verified beauty brand on Instagram, with 759.8K followers.
Overtonecolor has 759,836 followers on Instagram (759.8K) as of Sep 28, 2026.
Overtonecolor's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Overtonecolor average 2,567 likes and 42 comments.
Overtonecolor posts about 5 times per week on average.
Overtonecolor is registered as a business account on Instagram and is verified.
Overtonecolor is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 7,833 posts.
Yes. Overtonecolor carries the blue verified badge on Instagram.
A sponsored post from Overtonecolor is estimated at $2,700 to $4,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
7,833
Avg Comments
42
2M
Engagement
0.07%
