Elevated nail beauty, with a twist.
Outreach This Creator For FreeFollowers
2.2M
Following
920
Total Posts
Engagement Rate
0.36%
Avg Likes
7,487
Avg Comments
Essie is a verified Beauty brand on Instagram, tracked in the InstME index with 2.2M followers. The account posts mainly around beauty and tech topics. Essie has shared 592 posts to date, currently less than one post a week. Engagement runs at 0.36%, or about 7,487 likes and 258 comments per post.
Essie has built an audience of 2.2M followers on Instagram over 592 posts as a Beauty account.
Essie's 0.36% engagement rate is above the median of 0.32% among Beauty accounts with over 1M followers, measured across 361 accounts in the InstME index.
Followers weigh in with a comment about every 29 likes, a healthy amount of conversation.
Lately Essie has been publishing less than one post per week.
The account follows just 920 others against 2.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$7,600–$14,000
Based on 2.2M followers and a 0.36% engagement rate, a single sponsored post by Essie is worth an estimated $7,600–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Essie | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 0.32% |
| Average likes | 7,487 | 6,917 |
| Average comments | 258 | 196 |
| Posts per week | 0.79 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Essie is a verified beauty brand on Instagram, with 2.2M followers.
Essie has 2,158,965 followers on Instagram (2.2M) as of Jul 15, 2026.
Essie's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers. That is above the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Essie average 7,487 likes and 258 comments.
Essie posts less than once a week on average.
Essie is registered as a business account on Instagram and is verified.
Essie is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 592 posts.
Yes. Essie carries the blue verified badge on Instagram.
A sponsored post from Essie is estimated at $7,600 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
592
258
Posts / Week
0.79
Growth Score
7.2 / 100
Follower Ratio
2346.7×
Engagement
0%
