Great hair & nails. No salon required. 🛍️Shop Our Feed ⬇️⬇️
Followers
685.3K
Following
1.4K
Total Posts
Engagement Rate
0.06%
Avg Likes
398
Avg Comments
Sally Beauty is a verified Beauty brand. The account has built 685.3K followers on Instagram. The account has published 8,872 posts, currently around 1 post a week. Engagement runs at 0.06%, or about 398 likes and 16 comments per post.
Sallybeauty is a Beauty account on Instagram with 685.3K followers and 8,872 published posts.
Compared with 1,553 other Beauty accounts with 100K–1M followers in the InstME index, Sallybeauty's 0.06% engagement rate is in the bottom quarter (median: 0.47%).
One comment lands for every 25 likes, which reads as a healthy amount of conversation.
Sallybeauty's output runs to about one post per week.
With 685.3K followers but only 1,408 accounts followed back, Sallybeauty shows the ratio of a well-established account.
Estimated sponsored-post value
$2,400–$4,500
Based on 685.3K followers and a 0.06% engagement rate, a single sponsored post by Sallybeauty is worth an estimated $2,400–$4,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Sallybeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.47% |
| Average likes | 398 | 1,059 |
| Average comments | 16 | 46 |
| Posts per week | 1.32 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 23, 2026
Sally Beauty is a verified beauty brand on Instagram, with 685.3K followers.
Sally Beauty posts on Instagram as @sallybeauty.
Sally Beauty has 685,289 followers on Instagram (685.3K) as of Apr 23, 2026.
Sally Beauty's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Sally Beauty average 398 likes and 16 comments.
Sally Beauty posts about 1 time per week on average.
Sally Beauty is registered as a business account on Instagram and is verified.
Sally Beauty is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 8,872 posts.
Yes. Sally Beauty carries the blue verified badge on Instagram.
8,872
16
Posts / Week
1.32
Growth Score
1.2 / 100
Follower Ratio
486.7×
Engagement
2.36%
A sponsored post from Sally Beauty is estimated at $2,400 to $4,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
