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Sally Beauty is a verified Beauty brand. The account has built 685.3K followers on Instagram. The account has published 8,872 posts, currently around 1 post a week. Engagement runs at 0.06%, or about 398 likes and 16 comments per post.
Sallybeauty is a Beauty account on Instagram with 685.3K followers and 8,872 published posts.
Compared with 1,553 other Beauty accounts with 100K–1M followers in the InstME index, Sallybeauty's 0.06% engagement rate is in the bottom quarter (median: 0.47%).
One comment lands for every 25 likes, which reads as a healthy amount of conversation.
Sallybeauty's output runs to about one post per week.
With 685.3K followers but only 1,408 accounts followed back, Sallybeauty shows the ratio of a well-established account.
Estimated sponsored-post value
$2,400–$4,500
Based on 685.3K followers and a 0.06% engagement rate, a single sponsored post by Sallybeauty is worth an estimated $2,400–$4,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Sallybeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.47% |
| Average likes | 398 | 1,059 |
| Average comments | 16 | 46 |
| Posts per week | 1.32 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Sally Beauty is a verified beauty brand on Instagram, with 685.3K followers.
Sally Beauty posts on Instagram as @sallybeauty.
Sally Beauty has 685,289 followers on Instagram (685.3K) as of Apr 23, 2026.
Sally Beauty's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Sally Beauty average 398 likes and 16 comments.
Sally Beauty posts about 1 time per week on average.
Sally Beauty is registered as a business account on Instagram and is verified.
Sally Beauty is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 8,872 posts.
Yes. Sally Beauty carries the blue verified badge on Instagram.
Total Posts
8,872
Avg Comments
16
Engagement
7.39%
A sponsored post from Sally Beauty is estimated at $2,400 to $4,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
