India's Favourite Beauty & Lifestyle Destination! 💄 Shop Cosmetics, Makeup, Skincare, Haircare, Wellness & More. 💯 Download the Nykaa App Now! ⬇️
Followers
3.3M
Following
180
Total Posts
Engagement Rate
0.05%
Avg Likes
1,474
Avg Comments
Reaching 3.3M followers on Instagram, Nykaa is a verified Beauty brand based in India. To date Nykaa has posted 7,819 times, currently around 63 posts a week. Engagement runs at 0.05%, or about 1,474 likes and 38 comments per post.
Mynykaa shows up in the InstME index as a Beauty account, 3.3M followers, 7,819 posts.
For Beauty accounts with over 1M followers, Mynykaa's 0.05% engagement rate is in the bottom quarter (median: 0.32%), a read from 361 accounts in the InstME index.
Followers leave about one comment for every 39 likes, a healthy amount of conversation.
Mynykaa keeps a posting cadence of about 63 posts per week, more than one per day.
InstME's audience-quality checks score Mynykaa at 88/100, with an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Mynykaa follows only 180 accounts while being followed by 3.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$11,000–$21,000
Based on 3.3M followers and a 0.05% engagement rate, a single sponsored post by Mynykaa is worth an estimated $11,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mynykaa | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.32% |
| Average likes | 1,474 | 6,917 |
| Average comments | 38 | 196 |
| Posts per week | 63.02 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mynykaa | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.97% |
| Average likes | 1,474 | 33,444 |
| Average comments | 38 | 257 |
| Posts per week | 63.02 | 1.67 |
Median values from 184 accounts in India with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Nykaa is a verified beauty brand based in India on Instagram, with 3.3M followers.
Nykaa posts on Instagram as @mynykaa.
Nykaa has 3,280,365 followers on Instagram (3.3M) as of Apr 23, 2026.
Nykaa's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Nykaa average 1,474 likes and 38 comments.
Nykaa posts about 63 times per week on average.
InstME's audience-quality analysis estimates about 10% of Nykaa's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Nykaa is registered as a business account on Instagram and is verified.
Nykaa is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 7,819 posts.
7,819
38
Posts / Week
63.02
Growth Score
1 / 100
Audience Score
88 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.46%
Nykaa's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Nykaa carries the blue verified badge on Instagram.
A sponsored post from Nykaa is estimated at $11,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
