Home of the salad bar
Outreach This Creator For FreeFollowers
345.2K
Following
397
Total Posts
Engagement Rate
0.36%
Avg Likes
778
Avg Comments
Morrisons | Fresh Food & Recipes is a verified Food brand based in United Kingdom, with 345.2K followers on Instagram. Its posts sit across food and home & diy. The account has published 5,707 posts, currently around 8 posts a week. Posts average 778 likes and 461 comments, an engagement rate of 0.36%.
With 345.2K followers across 5,707 posts, Morrisons is one of the Food accounts tracked in the InstME index.
Morrisons records a 0.36% engagement rate, below the median of 0.74% for the 1,551 Food accounts with 100K–1M followers tracked in the InstME index.
The like-to-comment split is roughly 2 to one, indicating an unusually discussion-heavy audience.
Morrisons keeps a posting cadence of about 8 posts per week, more than one per day.
Quality checks give Morrisons 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Morrisons keeps its following list short (397) relative to 345.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,200–$2,200
Based on 345.2K followers and a 0.36% engagement rate, a single sponsored post by Morrisons is worth an estimated $1,200–$2,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Morrisons | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 0.74% |
| Average likes | 778 | 1,665 |
| Average comments | 461 | 54 |
| Posts per week | 8.1 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Morrisons | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 0.7% |
| Average likes | 778 | 1,471 |
| Average comments | 461 | 54 |
| Posts per week | 8.1 | 1.21 |
Median values from 74 Food accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Morrisons | Fresh Food & Recipes is a verified food brand based in United Kingdom on Instagram, with 345.2K followers.
Morrisons | Fresh Food & Recipes posts on Instagram as @morrisons.
Morrisons | Fresh Food & Recipes has 345,227 followers on Instagram (345.2K) as of Jul 15, 2026.
Morrisons | Fresh Food & Recipes's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Morrisons | Fresh Food & Recipes average 778 likes and 461 comments.
Morrisons | Fresh Food & Recipes posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of Morrisons | Fresh Food & Recipes's followers are low-quality or inactive, giving an audience-quality score of 100/100.
5,707
461
Posts / Week
8.1
Growth Score
7.2 / 100
ER Rank
28th
More women than men · mostly 25–44
Typical for Food creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Home & DIY
Engagement
0.37%
Morrisons | Fresh Food & Recipes is registered as a business account on Instagram and is verified.
Morrisons | Fresh Food & Recipes is categorized as a food and home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,707 posts.
Morrisons | Fresh Food & Recipes's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Morrisons | Fresh Food & Recipes carries the blue verified badge on Instagram.
A sponsored post from Morrisons | Fresh Food & Recipes is estimated at $1,200 to $2,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
