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Followers
508.6K
Following
658
Total Posts
Engagement Rate
0.25%
Avg Likes
1,274
Avg Comments
On Instagram, Cupcake Jemma is a verified Food brand based in United Kingdom with an audience of 508.6K. The account posts mainly around food and sports topics. To date Cupcake Jemma has posted 2,623 times, currently around 3 posts a week. Posts average 1,274 likes and 19 comments, an engagement rate of 0.25%.
Cupcakejemma's Instagram presence spans 2,623 posts and 508.6K followers, profiling it as a Food account.
Cupcakejemma has an engagement rate of 0.25%, which is below the median of 0.74% for Food accounts with 100K–1M followers, based on 1,551 accounts in the InstME index.
The audience comments once per 66 likes on average, an audience that mostly engages through likes.
Cupcakejemma's recent cadence works out to about 3 posts per week.
Cupcakejemma follows only 658 accounts while being followed by 508.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,800–$3,300
Based on 508.6K followers and a 0.25% engagement rate, a single sponsored post by Cupcakejemma is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Sports
| Metric | Cupcakejemma | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.74% |
| Average likes | 1,274 | 1,665 |
| Average comments | 19 | 54 |
| Posts per week | 2.84 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Cupcakejemma | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.7% |
| Average likes | 1,274 | 1,471 |
| Average comments | 19 | 54 |
| Posts per week | 2.84 | 1.21 |
Median values from 74 Food accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Cupcake Jemma is a verified food brand based in United Kingdom on Instagram, with 508.6K followers.
Cupcake Jemma posts on Instagram as @cupcakejemma.
Cupcake Jemma has 508,576 followers on Instagram (508.6K) as of Jul 15, 2026.
Cupcake Jemma's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Cupcake Jemma average 1,274 likes and 19 comments.
Cupcake Jemma posts about 3 times per week on average.
Cupcake Jemma is registered as a business account on Instagram and is verified.
Cupcake Jemma is categorized as a food and sports account in the InstME index, based on the profile's bio and Instagram category across 2,623 posts.
Cupcake Jemma's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,623
19
Posts / Week
2.84
Growth Score
5 / 100
Follower Ratio
772.9×
Engagement
1.24%
Yes. Cupcake Jemma carries the blue verified badge on Instagram.
A sponsored post from Cupcake Jemma is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.