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Followers
2.8M
Following
745
Total Posts
Engagement Rate
0.02%
Avg Likes
412
Avg Comments
Reaching 2.8M followers on Instagram, Melt Cosmetics is a verified Beauty brand based in United States. Content spans beauty and automotive. The account has published 13,820 posts, currently around 16 posts a week. Typical posts draw 412 likes and 15 comments, putting engagement at 0.02%.
Tracked in the InstME index, Meltcosmetics is a Beauty account with 2.8M followers and a back catalogue of 13,820 posts.
Meltcosmetics records a 0.02% engagement rate, in the bottom quarter (median: 0.32%) for the 361 Beauty accounts with over 1M followers tracked in the InstME index.
Followers leave about one comment for every 28 likes, a healthy amount of conversation.
Meltcosmetics's recent cadence works out to about 16 posts per week, more than one per day.
Meltcosmetics keeps its following list short (745) relative to 2.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$9,900–$18,000
Based on 2.8M followers and a 0.02% engagement rate, a single sponsored post by Meltcosmetics is worth an estimated $9,900–$18,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Meltcosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.32% |
| Average likes | 412 | 6,917 |
| Average comments | 15 | 196 |
| Posts per week | 16.24 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Meltcosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.29% |
| Average likes | 412 | 5,545 |
| Average comments | 15 | 221 |
| Posts per week | 16.24 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Melt Cosmetics is a verified beauty brand based in United States on Instagram, with 2.8M followers.
Melt Cosmetics posts on Instagram as @meltcosmetics.
Melt Cosmetics has 2,839,494 followers on Instagram (2.8M) as of Jul 15, 2026.
Melt Cosmetics's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Melt Cosmetics average 412 likes and 15 comments.
Melt Cosmetics posts about 16 times per week on average.
Melt Cosmetics is registered as a business account on Instagram and is verified.
Melt Cosmetics is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 13,820 posts.
Melt Cosmetics's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
13,820
15
Posts / Week
16.24
Growth Score
0.4 / 100
Follower Ratio
3811.4×
Engagement
0.07%
Yes. Melt Cosmetics carries the blue verified badge on Instagram.
A sponsored post from Melt Cosmetics is estimated at $9,900 to $18,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
