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Reaching 2.8M followers on Instagram, Melt Cosmetics is a verified Beauty brand based in United States. Content spans beauty and automotive. The account has published 13,820 posts, currently around 16 posts a week. Typical posts draw 412 likes and 15 comments, putting engagement at 0.02%.
Tracked in the InstME index, Meltcosmetics is a Beauty account with 2.8M followers and a back catalogue of 13,820 posts.
Meltcosmetics records a 0.02% engagement rate, in the bottom quarter (median: 0.32%) for the 361 Beauty accounts with over 1M followers tracked in the InstME index.
Followers leave about one comment for every 28 likes, a healthy amount of conversation.
Meltcosmetics's recent cadence works out to about 16 posts per week, more than one per day.
Meltcosmetics scores 88/100 on InstME's audience-quality checks, with about 10% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Meltcosmetics keeps its following list short (745) relative to 2.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$9,900–$18,000
Based on 2.8M followers and a 0.02% engagement rate, a single sponsored post by Meltcosmetics is worth an estimated $9,900–$18,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Meltcosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.32% |
| Average likes | 412 | 6,917 |
| Average comments | 15 | 196 |
| Posts per week | 16.24 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Meltcosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.29% |
| Average likes | 412 | 5,545 |
| Average comments | 15 | 221 |
| Posts per week | 16.24 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Melt Cosmetics is a verified beauty brand based in United States on Instagram, with 2.8M followers.
Melt Cosmetics posts on Instagram as @meltcosmetics.
Melt Cosmetics has 2,839,494 followers on Instagram (2.8M) as of Jul 15, 2026.
Melt Cosmetics's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Melt Cosmetics average 412 likes and 15 comments.
Melt Cosmetics posts about 16 times per week on average.
InstME's audience-quality analysis estimates about 10% of Melt Cosmetics's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Melt Cosmetics is registered as a business account on Instagram and is verified.
Melt Cosmetics is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 13,820 posts.
Total Posts
13,820
Avg Comments
15
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
Engagement
0.08%
Melt Cosmetics's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Melt Cosmetics carries the blue verified badge on Instagram.
A sponsored post from Melt Cosmetics is estimated at $9,900 to $18,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
