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Followers
1.8M
Following
2.7K
Total Posts
Engagement Rate
0.03%
Avg Likes
584
Avg Comments
BEAUTY BAY is a verified Beauty brand, with 1.8M followers on Instagram. Its posts sit across beauty and health. To date BEAUTY BAY has posted 8,090 times, currently around 4 posts a week. Typical posts draw 584 likes and 51 comments, putting engagement at 0.03%.
Beautybay's Instagram presence spans 8,090 posts and 1.8M followers, profiling it as a Beauty account.
Beautybay has an engagement rate of 0.03%, which is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers, based on 361 accounts in the InstME index.
At one comment per 11 likes, the ratio points to an unusually discussion-heavy audience.
In recent weeks Beautybay has kept to about 4 posts per week.
Beautybay scores 88/100 on InstME's audience-quality checks, with about 10% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Beautybay follows only 2,691 accounts while being followed by 1.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$6,400–$12,000
Based on 1.8M followers and a 0.03% engagement rate, a single sponsored post by Beautybay is worth an estimated $6,400–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Beautybay | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.32% |
| Average likes | 584 | 6,917 |
| Average comments | 51 | 196 |
| Posts per week | 4.2 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
BEAUTY BAY is a verified beauty brand on Instagram, with 1.8M followers.
BEAUTY BAY posts on Instagram as @beautybay.
BEAUTY BAY has 1,840,237 followers on Instagram (1.8M) as of Jul 15, 2026.
BEAUTY BAY's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by BEAUTY BAY average 584 likes and 51 comments.
BEAUTY BAY posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 10% of BEAUTY BAY's followers are low-quality or inactive, giving an audience-quality score of 88/100.
BEAUTY BAY is registered as a business account on Instagram and is verified.
BEAUTY BAY is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 8,090 posts.
8,090
51
Posts / Week
4.2
Growth Score
0.6 / 100
Audience Score
88 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
Engagement
0.03%
Yes. BEAUTY BAY carries the blue verified badge on Instagram.
A sponsored post from BEAUTY BAY is estimated at $6,400 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
