Discover all things beauty from Estée Lauder.
Outreach This Creator For FreeFollowers
4.6M
Following
600
Total Posts
Engagement Rate
0.02%
Avg Likes
888
Avg Comments
Estée Lauder is a verified Beauty brand on Instagram, tracked in the InstME index with 4.6M followers. The account has published 6,116 posts, currently around 7 posts a week. Posts average 888 likes and 44 comments, an engagement rate of 0.02%.
Esteelauder is a Beauty account whose 6,116 posts have grown a following of 4.6M on Instagram.
Benchmarked against 361 Beauty accounts with over 1M followers, Esteelauder posts a 0.02% engagement rate that is in the bottom quarter (median: 0.32%).
Comments arrive at about one per 20 likes, a sign of a healthy amount of conversation.
Video content from Esteelauder draws about 4.7K views.
Lately Esteelauder has been publishing about 7 posts per week.
With 4.6M followers but only 600 accounts followed back, Esteelauder shows the ratio of a well-established account.
Estimated sponsored-post value
$16,000–$30,000
Based on 4.6M followers and a 0.02% engagement rate, a single sponsored post by Esteelauder is worth an estimated $16,000–$30,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Esteelauder | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.32% |
| Average likes | 888 | 6,917 |
| Average comments | 44 | 196 |
| Posts per week | 6.58 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Estée Lauder is a verified beauty brand on Instagram, with 4.6M followers.
Estée Lauder posts on Instagram as @esteelauder.
Estée Lauder has 4,597,527 followers on Instagram (4.6M) as of Apr 8, 2026.
Estée Lauder's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Estée Lauder average 888 likes and 44 comments.
Estée Lauder posts about 7 times per week on average.
Estée Lauder is registered as a business account on Instagram and is verified.
Estée Lauder is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 6,116 posts.
Yes. Estée Lauder carries the blue verified badge on Instagram.
6,116
44
Avg Views
4,671
Posts / Week
6.58
Growth Score
0.4 / 100
Engagement
0.08%
A sponsored post from Estée Lauder is estimated at $16,000 to $30,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
