one of everything really good ✨ a new philosophy on skincare developed by @haileybieber.
Followers
4.6M
Following
507
Total Posts
Engagement Rate
1.38%
Avg Likes
62,824
Avg Comments
On Instagram, rhode skin is a verified Beauty brand with an audience of 4.6M. Its posts sit across beauty and tech. The account has published 1,455 posts, currently around 8 posts a week. Engagement runs at 1.38%, or about 62,824 likes and 266 comments per post.
On Instagram, Rhode runs a Beauty account that has published 1,455 posts and gathered 4.6M followers.
For Beauty accounts with over 1M followers, Rhode's 1.38% engagement rate is in the top quarter (median: 0.32%), a read from 361 accounts in the InstME index.
For roughly every 237 likes there is one comment, an audience that mostly engages through likes.
Rhode's recent cadence works out to about 8 posts per week, more than one per day.
InstME's checks rate Rhode's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Rhode follows only 507 accounts while being followed by 4.6M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$22,000–$41,000
Based on 4.6M followers and a 1.38% engagement rate, a single sponsored post by Rhode is worth an estimated $22,000–$41,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rhode | Cohort median |
|---|---|---|
| Engagement rate | 1.38% | 0.32% |
| Average likes | 62,824 | 6,917 |
| Average comments | 266 | 196 |
| Posts per week | 7.64 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
rhode skin is a verified beauty brand on Instagram, with 4.6M followers.
rhode skin posts on Instagram as @rhode.
rhode skin has 4,568,584 followers on Instagram (4.6M) as of Apr 28, 2026.
rhode skin's engagement rate is 1.38%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by rhode skin average 62,824 likes and 266 comments.
rhode skin posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of rhode skin's followers are low-quality or inactive, giving an audience-quality score of 100/100.
rhode skin is registered as a business account on Instagram and is verified.
rhode skin is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 1,455 posts.
1,455
266
Posts / Week
7.64
Growth Score
27.6 / 100
Audience Score
100 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
Engagement
0.08%
Yes. rhode skin carries the blue verified badge on Instagram.
A sponsored post from rhode skin is estimated at $22,000 to $41,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
